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Information processing method and information input platform

An information processing method and information delivery technology, applied in the field of information processing methods and information delivery platforms, can solve the problems of pre-knowing the amount of advertising delivery, unpredictable delivery situation, and no effective solution, so as to save money, accurately target, and avoid unbalanced effect

Active Publication Date: 2016-10-05
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in some scenarios, the ad delivery is calculated by day or period (such as game ad delivery). Proportional relationship Know the delivery volume of each advertisement on the day in advance
Therefore, the existing CPM delivery method cannot predict the daily delivery of the advertising slots under all media in the advertising schedule within an advertising schedule, so it is also impossible to place ads according to the needs of the current scheduling period. The cost of the allocation of traffic
[0004] To sum up, related technologies have no effective solution for how to balance the traffic distribution of precise advertisements

Method used

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  • Information processing method and information input platform
  • Information processing method and information input platform
  • Information processing method and information input platform

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] An embodiment of the present invention provides an information processing method, the information processing method is applied to an information delivery platform, and the information delivery platform can be implemented by a single server or a server cluster in practical applications. figure 1 It is a schematic flow diagram of the information processing method in Embodiment 1 of the present invention; figure 1 As shown, the information processing method includes:

[0044] Step 101: Divide N time slices in advance; wherein, the N time slices are obtained by dividing a day into preset time intervals; N is a positive integer.

[0045] Here, as an implementation, this embodiment divides a day into preset time intervals to obtain the N time slices. Assuming that the preset time interval is m minutes, the first time slice t 0 From 00:00 to 00:00+m, the second time slice t 1 From 00:00+m to 00:00+2m, and so on for subsequent time slices. Figure 2a It is a schematic diagra...

Embodiment 2

[0079] Based on the first embodiment, the embodiment of the present invention also provides an information processing method, the information processing method is applied to an information delivery platform, and the information delivery platform can be implemented by a single server or a server cluster in practical applications. Figure 5 It is a schematic flowchart of an information processing method in Embodiment 2 of the present invention; this embodiment is described in detail with specific application scenarios. In the application scenario of this embodiment, assuming that six game advertisements a, b, c, d, e, and f are placed under a certain advertising space, the information to be placed is Aa, Ab, Ac, Ad, Ae, and Af respectively. The advertising costs of the six game advertisements are: 100,000, 200,000, 100,000, 500,000, 300,000 and 150,000. Such as Figure 5 As shown, the information processing method includes:

[0080] Step 500: Divide N time slices in advance; w...

Embodiment 3

[0104] The embodiment of the present invention also provides an information delivery platform, which can be implemented by a single server or a server cluster in practical applications. Figure 6 It is a schematic diagram of the composition and structure of the information delivery platform in Embodiment 3 of the present invention; Figure 6 As shown, the information delivery platform includes: a setting unit 61, a calculation unit 62, an acquisition unit 63 and a delivery unit 64; wherein,

[0105] The setting unit 61 is configured to pre-divide N time slices; wherein, the N time slices are obtained by dividing a day into preset time intervals; N is a positive integer;

[0106] The calculation unit 62 is configured to obtain the delivery parameters of the nth time slice of the information to be delivered based on the delivery information from the beginning of a day to the n-1th time slice when detecting the start of the nth time slice; n It is a positive integer, and n is gr...

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Abstract

An embodiment of the invention discloses an information processing method and an information input platform. The information processing method includes dividing N time slices in advance, wherein the N time slices are determined by dividing a day as the preset time zones, N is a positive integer; detecting input information from a start moment of a day to the n-1 time slices when the nth time slice starts to obtain input parameters of the nth time slice of the information to be input, wherein n is a positive integer and is larger than 1 and smaller than or equal to N; acquiring directional labels of the information to be input, and acquiring attribute labels of the users on the basis of the preset user attribute database, wherein the information to be input contains at least one directional label, and each user information in the user attribute database has at least one user attribute label; selecting and pushing target input information on the basis of the directional labels of the information to be input, the user attribute labels and the input parameters.

Description

technical field [0001] The invention relates to information processing technology, in particular to an information processing method and an information delivery platform. Background technique [0002] At present, Internet media has become the fastest growing advertising medium, and in Internet media, precision advertising is one of the advertising models. The so-called precise advertising means that network service providers collect information on users’ web browsing on relevant websites, online service usage, mobile device application usage, or other related behaviors on the Internet over a period of time to predict users’ preferences and interests, and based on Such predictions deliver advertisements of interest to different user groups through Internet media. [0003] In the current precise advertising delivery system, advertisements are usually placed in a cost-per-thousand (CPM) delivery method; the so-called CPM refers to delivery with a fixed delivery amount within a...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
Inventor 胡跃成马耀徐发牛
Owner TENCENT TECH (SHENZHEN) CO LTD
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