Method and apparatus for playing video key information on mobile device browser

Abstract

The invention provides a method and an apparatus for playing video key information on a mobile device browser. A specific implementation manner of the method is as follows: during video load and pause, a method for searching a server by use of a video key frame and a current frame to realize aggregation push of interesting contents of a user within the latest time, and an interactive information strategy is added to achieve an effect that compromising scene advertisement and efficiency on a mobile platform without influencing the normal video browsing, and the problems of spot announcement interference and poor user experience on the mobile platform in the prior art are solved; meanwhile, the invention further discloses an apparatus for playing the video key information on the mobile device browser, the beneficial effects can also be achieved, and in addition, the method and the apparatus provided by the invention can not only be used on the mobile terminal device, but also have the same effect on internet video, smart set-top-box and other terminal devices.

Description

Technical field [0001] The invention relates to the technical field of video playback on a mobile platform, in particular to a method and device for video playback of key information in a mobile device browser. Background technique [0002] When users play videos, in order to increase publishers and precision advertising platforms to increase the click-through rate of information through information push, the following three methods are mainly adopted at present: Option one, insert product placement in movies and TV shows; Option two , On the existing video advertising platform, by adding an untimely long advertisement before playing, generally within 15s-30s, billing is based on the number of clicks played; solution three, through the barrage function on the video software, in the video playback A large number of scrolling user comments appear at the top of the interstitial window, increasing the interactivity of the video when loading. [0003] Although the click-through rate of...

AI Technical Summary

Problems solved by technology

[0003] Although the click-through rate of information can be improved through the above three methods, there are still many problems. Among them, for the first plan, the investment cost is relatively high, and it needs to be planned in advance when shooting, and its time continuity is relatively poor; for the second plan, although Simple, but because the advertisement position is fixed and it is easy to be blocked by plug-ins such as advertisement filtering, it cannot be played, and the experience effect is not good, which affects the viewing experience; for the third solution, although the interactivity of the video loading is enhanced to a certain extent, it is difficult to watch the movie. The viewing experience is affected during the process, and the scrolling subtitles are mostly useless information, and the amount of information transmitted is small and not timely enough

[0004] To this end, the present invention provides a method and device for playing video key information in a browser of a mobile device, which solves the defect that the above-mentioned three solutions in the prior art have poor user experience on the mobile platform

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