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Video advertisement monitoring method and device

A video advertising and advertising technology, applied in the field of video advertising, can solve the problems of inaccuracy, inability of monitoring personnel to track advertising playback 24 hours a day, time-consuming and labor-intensive judgment, etc., to improve efficiency, reduce labor costs and time costs, and save time. Effect

Active Publication Date: 2016-01-13
SHANGHAI MININGLAMP ARTIFICIAL INTELLIGENCE GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a video advertisement monitoring method and device, which is used to solve the problem that in the prior art, the monitoring personnel who use the personnel monitoring method cannot track the advertisement broadcast for 24 hours, so it is very accurate to judge whether the relevant advertisement has been played, and monitor through manual collection The method is time-consuming and labor-intensive and the judgment is not accurate

Method used

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  • Video advertisement monitoring method and device

Examples

Experimental program
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Effect test

Embodiment 1

[0042] figure 1 The schematic flow chart of the video advertisement monitoring method that is given in embodiment 1; figure 1 It can be seen that the present invention provides a video advertisement monitoring method, which specifically includes:

[0043] S1: Real-time collection of video advertisement data played on the electronic screen;

[0044] S2: Perform frame cutting processing on the video advertisement data according to the preset interval time to obtain several frame cutting pictures, and sort the several frame cutting pictures according to the time points before the frame cutting processing;

[0045] S3: Group the sorted cut frame pictures according to the preset time period, perform image recognition on all the cut frame pictures in each group, and obtain the key time period corresponding to the grouped cut frame pictures;

[0046] S4: Comparing the frame cut pictures in the key time period with the preset standard pictures to determine whether the target adverti...

Embodiment 2

[0051] This embodiment is a supplementary description to the above-mentioned embodiment. Specifically, step 3: group the sorted cut frame pictures according to the preset time period, perform image recognition on all the cut frame pictures in each group, and obtain the grouped The key time period corresponding to the cut frame picture; specifically includes:

[0052] If the degree of change of the feature points of all frame-cut pictures in the group after grouping is less than or equal to the first preset threshold, then the time period corresponding to the group is used as the key time period;

[0053] Wherein, the implementation manner and process of step 1, step 2 and step 4 are the same as the implementation manner and process of the steps in embodiment 1, for details, please refer to the above stated content, and will not repeat them here; in addition, for the judgment of the critical time period Process, the present invention is mainly judged by the degree of change of ...

Embodiment 3

[0056] figure 2 For the flow diagram of the given video advertisement monitoring method, refer to the attached figure 2 It can be seen that this embodiment is a supplementary description of the above embodiment. Specifically, the step 4: compare the frame cut pictures in the key time period with the preset standard pictures to determine whether the target advertisement is played. Specifically include:

[0057] S41: Compare the feature points of all cut-frame pictures in the key time period with the feature points of the standard picture one by one;

[0058] S42: Determine whether the number of matching feature points of the cut frame picture and the feature points of the standard picture is greater than or equal to a second preset threshold;

[0059] S43: If the matching number of the feature points of the frame cut picture and the feature points of the standard picture is greater than or equal to the second preset threshold, determine that the target advertisement has bee...

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Abstract

The invention provides a video advertisement monitoring method and device. The method comprises the following steps of acquiring video advertisement data played by an electronic screen in real time; performing frame cutting treatment on the video advertisement data according to a preset time interval, obtaining a plurality of cutting frame pictures, and sorting the plurality of cutting frame pictures according to a time point before the frame cutting treatment; grouping the sorted cutting frame pictures according to a preset period of time, performing image recognition on all cutting frame pictures in each group, and obtaining a key period of time corresponding to the grouped cutting frame pictures; and performing image comparison on the cutting frame pictures within the key period of time and a preset standard picture, and determining whether a target advertisement is played. The video advertisement monitoring method and device provided by the invention can effectively guarantee the 24-hour video advertisement monitoring, effectively save the time needed for analysis and process through the confirmation of the key period of time, and can accurately judge whether the target advertisement is broadcasted and reduce the labor cost and time cost.

Description

technical field [0001] The invention relates to the field of video advertisements, in particular to a video advertisement monitoring method and device. Background technique [0002] With the advancement of science and technology and the continuous development of the media industry, the influence of the media on people's daily life is increasing, which in turn promotes the rapid development of the media advertising industry. With the continuous development of the advertising industry, various forms of broadcasting have emerged. Such as TV advertisements, outdoor advertisements and Internet advertisements, etc.; various advertisement broadcast forms, especially advertisements broadcast on electronic screens, are usually played in mobile, so it is difficult for advertisers to judge whether relevant advertisements have been played. [0003] In the prior art, the general way is to monitor the broadcast through manual inspection. Specifically, the monitoring personnel need to go t...

Claims

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Application Information

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IPC IPC(8): H04N21/442H04N21/44H04N21/2668
CPCH04N21/2668H04N21/44008H04N21/442
Inventor 刘康
Owner SHANGHAI MININGLAMP ARTIFICIAL INTELLIGENCE GRP CO LTD
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