System and method for analyzing vertical public opinions based on industry

Abstract

A system for analyzing vertical public opinions based on an industry comprises an acquisition and pre-treatment module for acquiring and pre-treating Internet information relevant to the consumer electronics industry and obtaining the formative information of the consumer electronics industry based on documents; a word segmentation module for matching words by means of a character string matching algorithm, and obtaining work segmentation results by amending the matching results in a word segmentation method based on understanding and statistics; an analysis module for performing document clustering and classification on the word segmentation results according to the frequency and similarity of keywords in the word segmentation results of the documents, and for obtaining analyzed and processed information after hotspot / sensitive topic analysis, orientation analysis and trend analysis to the clustered and classified results; and a display module for pushing the analyzed and processed information to users. The invention further provides a method for analyzing vertical public opinions based on an industry.

Description

technical field [0001] The invention relates to the technical field of public opinion analysis, in particular to an industry-based vertical public opinion analysis system and method. Background technique [0002] With the rapid development of the Internet on a global scale, the Internet has become one of the main carriers reflecting social public opinion. As a new form of information dissemination, network media has penetrated into people's daily life. For enterprises, it is very important to understand the current thinking of customers. In the age of the Internet and social media, the value of a brand is built on customers' opinions and comments on the products and services you provide and the experience of customer touch points. The more you know and understand your customers, the more effective your production and marketing will become. The acquisition and analysis of competitive intelligence can enable us to be proactive at all times. The so-called knowing ourselves a...

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Problems solved by technology

[0013] However, the actual use effect of the existing Internet public opinion monitoring system is not ideal. The main reason is that the existing system has insufficient analysis of the emotional tendency of the collected comment texts and has not established a good solution.

If there is no analysis of the emotional tendency of the comment text in the monitoring system, it will not be able to effectively automatically analyze Internet public opinion and cannot establish an effective and rapid public opinion monitoring and early warning mechanism, and thus cannot effectively prevent various negative information from being published on the Internet. the spread of

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