Structural Objects and Actions on Social Networking Systems

Abstract

A social networking system includes mechanisms for integrating user actions on objects outside of the social networking system into a social graph. External system operators include widgets that, when executed by a user device, record user interactions corresponding to defined structures of actions and objects. Third-party operators utilize the tools provided by the social networking system to define the structure of actions and objects. External actions are recorded by the social networking system for posting on the social graph.

Description

technical field [0001] The present invention relates generally to social networking and, in particular, to defining structural objects and actions on a social networking system. Background technique [0002] Social networking systems have become more common in recent years because they provide a use environment in which users can connect to and communicate with other users. Although various different types of social networking systems exist, these systems generally provide mechanisms that allow users to define and interact within their social networks. In this context, a user may be an individual or any other entity, such as a business or other non-personal entity. Thus, while social communication among friends is enabled, social networking systems can also be a valuable tool for businesses to attract potential customers. Even if it is not for commercial purposes, social networking systems may allow other types of entities to spread their messages. For example, the non-pe...

AI Technical Summary

Problems solved by technology

Effective mechanisms have not been created to present this information to users of social networking systems

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