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Network medium information release effect simulation method and system

A technology for network media and information delivery, applied in transmission systems, electrical components, marketing, etc., can solve the problems of high cost, low processing performance, poor versatility, etc., to achieve good business logic fluctuations, improve versatility, and realize cost and maintenance. low cost effect

Active Publication Date: 2014-05-14
TENCENT TECH (SHENZHEN) CO LTD
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AI Technical Summary

Problems solved by technology

In the existing network media information delivery effect simulation system, it is impossible to perform a general simulation for the delivery effect of network media information triggered by different targeting conditions. It can only be that the business logic of a network media information delivery display system corresponds to a network The processing logic of the media information delivery effect simulation system has poor versatility and high cost
In addition, since the processing logic of the existing network media information delivery effect simulation system is all online operation and processing, its processing performance is very low for network media information with a large amount of data

Method used

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  • Network medium information release effect simulation method and system
  • Network medium information release effect simulation method and system
  • Network medium information release effect simulation method and system

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Embodiment Construction

[0025] The present invention will be further described in detail below in conjunction with the drawings and specific embodiments.

[0026] figure 1 It is a flow chart of the method for simulating the effect of network media information delivery according to the present invention, see figure 1 , The method mainly includes:

[0027] 101. For each display request of network media information (including retrieval requests and other forms of requests such as access to related web pages), record the corresponding bidding log (Auction log); analyze the bidding log offline to establish effective network media information and trigger Display the mapping relationship of the display request information of the network media information;

[0028] 102. According to the offline matching model, determine the network media information set mapped by each piece of display request information offline, and then determine the display ranking of each network media information set in the network media infor...

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Abstract

The invention discloses a network medium information release effect simulation method and system. The simulation method comprises the following steps: an off-line matching model module analyzes auction logs and establishes mapping relation between validating network medium information and display request information of triggering and displaying the validating network medium information; a play scene establishment module determines a network medium information set mapped with the display request information offline based on the off-line matching model, then determines release cost information of each network medium information in the network medium information set mapped with the display request information during display simulation in each display rank and saves play scene records; and a release effect simulation module calculates and outputs pre-estimated release effect information of corresponding network medium information according to the network medium information material set submitted by a user and the play scene records. With the network medium information release effect simulation method and system, universality of the network medium information release effect simulation can be improved and processing performance of the system is improved.

Description

Technical field [0001] The present invention relates to Internet information processing technology, in particular to a method and system for simulating the effect of network media information delivery. Background technique [0002] Network media information is a variety of information that uses digital codes as a carrier and is published on various display forms of the Internet system (such as web pages, client interfaces, etc.). Usually, the network media information corresponds to a target webpage, and the user clicks on the network media information to jump to the corresponding target webpage, and the content of the target webpage is displayed in front of the user. How to effectively display network media information to specific audiences and effectively manage the displayed information is an area of ​​concern in the Internet technology industry. [0003] Network media information processing and display technology has developed rapidly in recent years, and has been applied to m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06G06Q30/02
Inventor 范宇杨永强王亮
Owner TENCENT TECH (SHENZHEN) CO LTD
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