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Webpage throwing content analyzing method and device and automatic throwing method and device for webpage throwing content

A content and webpage technology, applied in the field of content analysis of webpages, can solve problems such as inability to effectively analyze the content, unfavorable advertising click-through rate and delivery effect, and inability to match, so as to achieve a reasonable layout of the delivery system and webpage location, and improve the click rate. rate and delivery effect, and the effect of increasing the click-through rate

Active Publication Date: 2014-05-07
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The problem in the above prior art is that by analyzing the click behavior of each advertisement on the webpage, it is only possible to know whether the advertisement is placed on the current page.
[0005] In fact, whether the content on the webpage is suitable or not has a great relationship with the location where it is placed. The existing technology cannot effectively analyze the relationship between the content and the location, and cannot perform a better match, which is not conducive to improving the advertising quality. CTR and delivery performance of

Method used

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  • Webpage throwing content analyzing method and device and automatic throwing method and device for webpage throwing content
  • Webpage throwing content analyzing method and device and automatic throwing method and device for webpage throwing content
  • Webpage throwing content analyzing method and device and automatic throwing method and device for webpage throwing content

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Embodiment Construction

[0078] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0079] refer to figure 1 , which shows a flow chart of Embodiment 1 of a method for analyzing content delivered by a webpage of the present application. The delivered content is placed on multiple webpages by the delivery system to which it belongs, and may specifically include the following steps:

[0080] Step 101. Record the access behavior data of the visitor's access to the content delivered by the webpage. The access behavior data carries the M-level position code of the webpage where the corresponding delivery content is added, and the N-level attribute code of the delivery system to which it belongs, wherein M and N All are positive integers.

[0081] The delivery system puts the delivery conten...

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Abstract

The invention provides a webpage throwing content analyzing method and device and an automatic throwing method and device for webpage throwing content. The throwing content is thrown on a plurality of webpages through a throwing system of the throwing content. The webpage throwing content analyzing method includes recording access behavior data of a visitor accessing the webpage throwing content, wherein the M-level position code of the webpage of the corresponding throwing content and the N-level attribute code of the throwing system are carried and added in the access behavior data, and M and N are positive integers; conducting statistics on the clicking rates of the throwing content at different throwing positions according to the M-level position code and the N-level attribute code of the access behavior data; determining the optimum throwing position of the throwing content according to the clicking rates at different throwing positions. By means of the method and device, the optimum throwing position of the webpage throwing content can be found, the throwing efficiency of the throwing content is improved, and relevant network resource configuration is optimized.

Description

technical field [0001] The present application relates to the technical field of webpage processing, in particular to a method and device for analyzing content delivered by a webpage, and a method and device for automatically delivering content delivered by a webpage. Background technique [0002] The advertisement delivery system can deliver advertisements in the form of text, pictures or videos on the network system platform for specific target users and regions according to the advertiser and advertisement content. After the advertisement is placed, the value of the web page needs to be evaluated to optimize the effect of advertisement placement. [0003] The existing webpage value evaluation system evaluates webpages based on the visits of the webpage, for example, through the webpage log or page click system, counting the number of visits (PV) and number of visitors (UV) of the webpage, and the number of visits (UV) of each webpage The number of clicks and the number o...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9535G06Q30/0242
Inventor 赵文波武威
Owner ALIBABA GRP HLDG LTD
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