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Message pushing method, device and system

一种消息推送、推送消息的技术，应用在信息处理领域，能够解决浪费推送资源等问题，达到避免干扰、节约软硬件资源的效果

Active Publication Date: 2014-03-26
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, after the message screening is completed, the existing technology adopts a full push method, that is, the filtered push message is sent to all registered users, and no screening is performed among the registered users, and there may be quite a few of these users. Some users are not currently online
The existing message push method wastes push resources

Method used

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  • Message pushing method, device and system
  • Message pushing method, device and system
  • Message pushing method, device and system

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Embodiment Construction

[0026] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0027] See figure 1 , is a schematic flowchart of a message push method in an embodiment of the present invention. The method in the embodiment of the present invention can be applied to various servers for message push, such as various instant messaging application servers, social application servers, and Game server, etc., the server can push related messages to the user ID recorded and managed by the server through the method of the embodiment of t...

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PUM

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Abstract

An embodiment of the invention discloses a message pushing method, device and system. The method comprises the steps that when a pushing triggering message is received, a user identifier corresponding to the pushing triggering message is obtained; if the obtained user identifier is in a target user set which is determined in a calculated mode, a pushed message is selected according to the promotion type of the target user set, and the pushed message is pushed according to the user identifier, wherein the target user set which is determined in the calculated mode is a set which comprises a plurality of user identifiers and is generated after statistics is conducted on user attributes of registered user identifiers according to a preset prediction model. By the adoption of the message pushing method, device and system, the message can be pushed to target user groups specifically and intelligently, accurate promotion of services, products and other contents is achieved, software and hardware resources of a pushing server are saved, and disturbance caused to users who do not need the pushed message is avoided to a certain degree.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a message push method, device and system. Background technique [0002] Message push refers to sending messages to multiple users through "broadcasting" according to certain protocols and standards. Scenarios using message push generally include the promotion of various services and products, and the push channels are mostly through portal websites, various communication applications, and various social applications. [0003] In the existing push method, it is generally only a simple selection and filtering of the message before sending the message. For example, for game users, some news about game services and new game products will be pushed, but information about furniture and building materials will not be pushed. class news. [0004] However, after the message screening is completed, the existing technology adopts a full push method, that is, the fil...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08
CPCG06Q30/0251H04L67/306H04L67/535H04L67/55H04L51/212H04L65/40
Inventor 张劲松
Owner TENCENT TECH (SHENZHEN) CO LTD
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