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Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof

A terminal information and terminal technology, applied in location-based services, messages/emails/notifications, data processing applications, etc., can solve problems such as shortages, and achieve the effects of improving user experience, enhancing business value, and precision marketing

Active Publication Date: 2013-11-20
江苏数原信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The existing technology lacks a system that makes full use of the WiFi network login process, combines the user's location and time information, and the user's offline behavior analysis and data mining to push accurate advertising information in real time.

Method used

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  • Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof
  • Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof
  • Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof

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Embodiment Construction

[0043] The present invention discloses a method and system for implementing precise marketing to WiFi terminal users who log in to the WiFi network in offline commercial places (such as shopping centers, department stores, chain stores, etc.) by embedding personalized recommendation content in the WiFi login page. Deploy multiple WiFi signal collectors in offline commercial places and control them to work in monitor mode. When users enter, flow and stay in offline commercial places, they will continuously collect the WiFi signals sent by the WiFi terminals carried by users, and use Using WiFi indoor positioning technology to analyze the user's mobile route in offline commercial places and the stay time in different business distribution and sales areas, and further analyze and mine the user's behavior and hobbies; the MAC address of the smart terminal carried by the user is used as the unique identification ID, to establish patronage records and personalized files for each cust...

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PUM

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Abstract

The invention discloses an information pushing system of a WiFi (wireless fidelity) terminal and an implementation method thereof. The system comprises a WiFi signal collector, a WiFi signal processing module, a WiFi indoor positioning module, a customer activity analyzing and data mining module, a user personality file database, an advertisement information storage database, an advertisement putting and matching engine and a WiFi logging portal module. The system is suitable for all terminals with the WiFi function, such as mobile phones, PADs (personal access device) and PCs (personal computer), and different software platforms, such as Andriod, wP, iOS, Windows, MAC OS and Linux, the WiFi terminals do not need any software modification and updating, and the applicable range is wide. The possible hobby of a consumer is judged through data analysis and mining, and the real-time and on-site precise marketing is realized for target users, so on one hand, the experience of the user consuming in business places is improved, and on the other hand, the commercial value of sellers and factories is improved.

Description

technical field [0001] The invention discloses a WiFi terminal information push system and a realization method thereof, and relates to WiFi wireless network technology. Background technique [0002] Merchants and manufacturers in the offline commercial retail industry need to clearly understand the behavior of users in commercial places, such as historical patronage data in stores, walking routes, and interest in products in different regions, and use data analysis and mining to infer consumers' behaviors. Possible preferences, combined with the user's current location, current time and other information, to achieve real-time on-the-spot precise marketing to target users, on the one hand, improve the user experience of users in commercial places, and on the other hand, help merchants and manufacturers to enhance business value. In the field of Internet e-commerce, customized interfaces and product presentations based on user behavior analysis and data mining have been widel...

Claims

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Application Information

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IPC IPC(8): H04W4/02H04W4/06H04W4/12H04W4/029
CPCG06Q30/02G06Q30/0241G06Q30/0269H04W4/029
Inventor 李祥明李立言雷红路陈敏
Owner 江苏数原信息技术有限公司
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