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Offsite keyword throwing-in method and system

A technology of keywords and keyword combinations, applied in instruments, computing, electrical digital data processing, etc., to achieve the effect of ensuring accuracy, reducing computational burden, and ensuring real-time performance

Active Publication Date: 2013-04-03
ALIBABA GRP HLDG LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The technical problem to be solved in this application is to provide a method and system for off-site keyword placement, which can solve the problem of off-site keyword placement

Method used

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  • Offsite keyword throwing-in method and system
  • Offsite keyword throwing-in method and system
  • Offsite keyword throwing-in method and system

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Embodiment Construction

[0059] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0060] The off-site keyword placement method and system of the present application are used to select keywords and put them out of the station, so as to introduce traffic into the station and bring benefits. The in-site referred to in this application refers to a certain website or electronic trading platform, and the out-of-site refers to a website or information publishing platform that can display keywords outside the site.

[0061] refer to figure 1 , shows a system architecture diagram for realizing the off-site keyword delivery of the present application, and the off-site keyword delivery system serves as an intermediary platform to perform real-time judgment between the on-site server and the off-...

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Abstract

The application provides an offsite keyword throwing-in method which includes the steps of: acquiring the historical data of income brought to a website by the keywords to be thrown offsite and the remaining budges of the keywords; determining the income possibly brought to the website by the keywords according to the historical data of income brought to the website by the keywords; selecting a collection of keywords to be thrown in according to the income possibly brought to the website by the keywords and the remaining budges of the keywords; calculating the real-time scores of the keywords in the collection of keywords to be thrown in; and determining the keywords to be thrown offsite in different time periods according to the real-time scores of the keywords. The application further provides an offsite keyword throwing-in system for realizing the method. The offsite keyword throwing-in method and system can solve the problem in selecting the keywords to be thrown offsite.

Description

technical field [0001] The present application relates to the technical field of computer network data processing, in particular to a method and system for placing keywords outside the station. Background technique [0002] Generally speaking, the potential income of a website (inside the station) is directly proportional to the visit traffic. Therefore, the website will increase the visit traffic in various ways. Advertisement placement on other websites is one of the methods, and users who visit other websites are introduced to the website by clicking on advertisements. [0003] At present, keywords are mostly used for advertising on other websites (off-site). Because of the limitation of the number of keywords to be placed, it is particularly important to determine what kind of keywords to put in and the time to put each keyword. One method of keyword placement is: select the set of keywords placed outside the site at one time, and then keep them fixed. This method does...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 张涛殷维栋王震
Owner ALIBABA GRP HLDG LTD
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