Method and system for realizing function of image special effects in digital television advertisement system

Abstract

The invention provides a method for realizing the function of image special effects in a digital television advertisement system, comprising the following steps: special effects are stored in a terminal; a server generates a plurality of initial images into image data; the terminal acquires the image data according to a predetermined strategy; and the terminal displays images and special effects corresponding to the image data. The invention further provides a system for realizing the function of image special effects in a digital television advertisement system. The system comprises a server used for generating a plurality of initial images into image data and a terminal used for storing special effects as well as acquiring the image data according to a predetermined strategy and displaying images and special effects corresponding to the image data when a user operates a remote control or opens a television. The method and the system of the invention have the following beneficial effects that: special effects such as shutter, mosaic, raindrop, curtain, water ripple, shaft and the like can be realized; change is obvious in special effect switching and the switching process is smooth, which can effectively help attract the attention of the audience; advertising effect is good; operation is convenient; practicality is strong; and work efficiency is high.

Description

technical field [0001] The invention relates to the field of multimedia technology, in particular to a method and system for realizing a picture special effect function in a digital television advertisement system. Background technique [0002] As the digital TV business enters millions of households, the digital TV set-top box has become one of the information appliances in people's daily life. It is a device that allows users to watch digital TV programs and perform interactive digital entertainment on the existing analog TV , education and commercialization activities of consumer electronics. In the electronic program guide (EPG) in the existing digital television advertisement system, it is more and more common to use pictures for advertisement. However, the advertising pictures of the electronic program menu of the existing digital TV advertising system are static, or only simple picture switching is performed. The change of switching is not obvious, and the switching...

AI Technical Summary

Problems solved by technology

[0003] The present invention proposes a method and system for realizing the picture special effect function in the digital TV advertising system, which solves the problem that the advertising picture of the electronic program menu of the digital TV advertising system in the prior art is static, or only simple picture switching is performed. The change is not obvious, and the switching process is relatively blunt, which cannot effectively attract the attention of the audience. After a long time, the audience will think that the picture advertisement on the electronic program menu of the digital TV advertising system is a part of the electronic program menu itself, and will turn a blind eye over time. Simple and common problem

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