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Optimization system of media selection in network advertisement delivery and method thereof

A technology for online advertising and advertising, applied in marketing, data processing applications, forecasting, etc., can solve the problems of not being able to comprehensively reflect the real effect of advertising, not achieving optimization, etc., and achieve the effect of high cost performance and accurate media composition.

Inactive Publication Date: 2012-09-12
ZHEJIANG PANSHI INFORMATION TECH
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AI Technical Summary

Problems solved by technology

However, in the established optimization model, only clicks or impressions are the ultimate basis for measuring the effect of advertisements. Clicks or impressions can only reflect a certain aspect of the effect of the advertisement, and cannot comprehensively reflect the real effect of the advertisement.
Therefore, the media optimization model aimed at maximizing clicks (or impressions) is only a local optimization model, and has not achieved real optimization (global optimization)

Method used

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  • Optimization system of media selection in network advertisement delivery and method thereof
  • Optimization system of media selection in network advertisement delivery and method thereof
  • Optimization system of media selection in network advertisement delivery and method thereof

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Embodiment Construction

[0031] The present invention will be further described below in conjunction with the accompanying drawings and specific embodiments.

[0032] like figure 1 As shown, the optimization system for media selection in online advertising includes a client, a data processor, and a database. The client is used to select targeting conditions for advertising, advertising budget, delivery cycle, total expected The expected number of impressions is used to determine the advertising budget and delivery cycle, and the data after feedback from the data processor can be downloaded;

[0033] The database end is used for the collection and storage of website user attributes. After the client sends the directional condition data, it will trigger the directional condition trigger of the database end, prompting it to filter out the initial condition according to the conditions selected by the client. media combination containing user attributes, and send the initial media combination data contain...

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Abstract

The invention discloses an optimization system of media selection in network advertisement delivery and a method thereof. The system comprises a client, a data processor terminal and a database terminal. Through the combination of a principal component analysis method and an optimization model, an optimal media delivery program is obtained, by using historical delivery data (including clicks, show, CTR, CPC, and CPM) of an advertisement position, a main factor influencing an advertisement effect is extracted through the principal component analysis method, thus the optimization model of media combination is established, a solution of the model is calculated through a solver, an optimized media combination is presented to an advertiser finally, recommended media combination is more accurate, and the advertisement effect with a high performance price ratio is reflected.

Description

technical field [0001] The invention generally relates to the field of an automatic selection system for media optimization combination in network advertisement delivery, and is particularly suitable for a media automatic recommendation mechanism and system in network alliance advertisement delivery. Background technique [0002] There are also many applications of optimization theory in the Internet, such as search engine optimization (SEO), which has been used very skillfully in search advertising companies such as Google, Yahoo, and Baidu. But these optimizations are only for the selection of keywords, and have not yet involved the selection of media. [0003] With the development of Internet advertising, single portal advertising can no longer meet the needs of advertisers, and network alliances in the form of complementary resources have become an inevitable trend in the development of Internet advertising. However, in the face of tens of thousands or even hundreds of ...

Claims

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Application Information

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IPC IPC(8): G06Q10/04G06Q30/02
Inventor 周俊田宁刘崟谭磊
Owner ZHEJIANG PANSHI INFORMATION TECH
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