Method of making magazines incorporating pop-ups and strip for use therewith

Abstract

Methods for making magazines that incorporate pop-up structures formed from two facing pages of the magazine and a strategically placed pop-up piece that is adhesively affixed to both facing pages so as to open into an attention-attracting three-dimensional configuration when the magazine is opened to those two pages. The methods are efficient, economical and well adapted to high speed production using a novel integral continuous strip of pop-up pieces arranged end-to-end, and accordingly, the distribution of magazines incorporating three-dimensional pop-up structures becomes a reality.

Description

[0001]This application is a continuation-in-part of U.S. Ser. No. 09 / 906,940, filed Jul. 16, 2001 now abn, which application claims priority from U.S. provisional application Ser. No. 60 / 288,604, filed May 3, 2001.[0002]This application relates to the production of magazines from printed sheet material and more particularly to magazine production wherein pop-up pieces are economically combined with magazine pages to form a pop-up structure that provides a three-dimensional configuration between facing pages.BACKGROUND OF THE INVENTION[0003]Flat sheets of paper have been used for a long time in many ways. As a desire for unique uses emerged, sheets of paper were glued together to create 3 dimensional effects. Originally this was done by hand, some of the initial uses were for displays, books and greeting cards. As the popularity developed, these items became known as pop-ups. This was believed to be because the item consisted of two or more sheets glued together and then further glue...

AI Technical Summary

Benefits of technology

[0007]It has now been determined that pop-up structures can be effectively created during the high speed production of magazines. It has become feasible to economically produce and install pop-up pieces so they bridge two facing pages of a magazine so that, when the reader turns to that page, the pop-up piece springs into attention-attracting three-dimensional shape. The result is that the reader is much more likely to peruse that particular advertisement because his or her attention has been drawn to it.

[0008]The present invention provides a single sheet dimensional pop-up design that is constructed so it can be combined with printed sheets, such as magazines or other component forms, during the printing of those elements on a high speed web press. This pop-up design can be pre-printed before being added to the sheet or can be printed during the process of being added to the sheet when the sheet is being printed, which has not previously been done. The design format is new, unique and versatile and creates a pop-up that can be positioned to align with a desired related magazine ad page in different publications even though the pagination of the same specific ad varies from publication to publication. The versatility of this production method which employs such a single sheet pop-up construction is that the pop-up can exist solely as an ad by itself or it can also relate to either a portion of a page, the whole page, both pages on each side of the binding spine, or portions of both pages to which it attaches.

[0009]The improvement presented here eliminates a very significant amount of production time, material cost and advertising space costs. All of this adds up to a very, very sizeable reduction in total cost, 50 to 80% depending on how the improvement is used. It is possible to have a sheet assemblage with the advertising rate for the location of the pop-up piece to be just the rate for a “half page” plus a percent of that for the dimensional pop-up piece. The cost of such a magazine pop-up structure is significantly less than the current rate charged for a 4-page cover and pop-up plus the cost of facilitating binding means.

Problems solved by technology

The cost of such a magazine pop-up structure is significantly less than the current rate charged for a 4-page cover and pop-up plus the cost of facilitating binding means.

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