Method, system and apparatus for effecting targeted access to anonymous users of a network

Abstract

A method, system, and apparatus for effecting targeted access to anonymous users of a network is provided. A second entity delineates parameters of an audience with heightened interest in an offering, and a first entity provides the second entity with access to an audience accordant with these parameters. Consumer data collected by a network connected appliance used by an appliance user is linked with an appliance user anonymous identifier, and communicated to the first entity. Using the parameters, the first entity analyzes the collected consumer data and aggregates the appliance user's anonymous identifier with anonymous identifiers of other appliance users, thereby generating an aggregate set of anonymous identifiers that point to members of the audience. This set is marked with an identification code that is communicated to the second entity that can be used by the second entity to gain access to the audience through the first entity.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation-in-part of co-pending U.S. Non-Provisional application Ser. No. 13 / 802,243 filed Mar. 13, 2013.BACKGROUND OF INVENTION[0002]1. Field of Invention[0003]In general this invention relates to the promoting of content, products or services through use of an electronic network, without compromising the privacy and security of the users of the network. In particular, it relates to accessing anonymous users of a network and communicating to these users offers for content, products or services targeted to their interests.[0004]2. Discussion of Related Art[0005]Consumer data, that is data collected by a network connected appliance as a result of a consumer's use of the appliance, is being provided to a wide range of entities for the purpose of promoting content, products or services offered by many of these entities. Such promotion may be effected by delivering promotional campaigns, often in the form of advertise...

AI Technical Summary

Benefits of technology

The network connected appliance described in this patent allows a user to share their data with a specific entity or groups of entities. The appliance collects the user's data through a software application downloaded from the entity and encrypts it to protect privacy. The user's data is then linked with an anonymous identifier and sent to the entity. The anonymous identifier allows the entity to verify the user's identity and target their audience for advertising or offers. This helps the entity to better promote their content, products, or services to users who are potentially interested in their offerings. Overall, this technology enhances the value of user data and ensures privacy and security for users.

Problems solved by technology

However, the code cannot be employed by the second entity to directly contact the appliance user.

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