Reusable packaging
a technology for reusable packaging and products, applied in the direction of transportation and packaging, sustainable packaging industry, sustainable manufacturing/processing, etc., can solve the problem of bulky product storage containers, and achieve the effect of high impact point-of-sale, high manufacturing cost, and high attractiveness
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[0029] Product information printed directly on a product's packaging enhances convenience for potential buyers. A buyer can study the package at the point of sale and compare various products according to the data printed on the package. This can save time for a consumer and provide access to useful information, reducing the risk that the product will later be returned or that the consumer will not be happy with the purchase. Furthermore, such information on packaging increases the chances that a customer will buy the product by informing him or her of its novel features and advantages. Information provided on product packaging can also have a persuasive role from a purely advertising perspective by conveying a positive brand message and encouraging purchase through enumerating the merits and utility of the product.
[0030] Providing product data to the shopper is not the only reason to print directly on product packaging; the packaging can in fact attract buyers that would otherwise...
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