Marketing information delivery data monitoring method and device

Abstract

The invention provides a marketing information delivery data monitoring method and device, and the method comprises the steps: obtaining to-be-selected social expression data of to-be-selected marketing information corresponding to a monitoring object, and enabling the to-be-selected social expression data to comprise expression index data; target marketing information with expression index data located in front of a preset sorting position is selected from the to-be-selected marketing information, and the to-be-selected marketing information is arranged according to the expression index data from large to small; the social performance data, the sales performance data and the investment cost data corresponding to the target marketing information are calculated according to a preset monitoring index system, target monitoring data corresponding to all monitoring indexes are obtained, and the monitoring index system comprises at least one monitoring index; and performing data processing on the target monitoring data to obtain a delivery performance monitoring result of the monitoring object. According to the method, the analysis dimension is improved, and the analysis depth is increased.

Description

technical field [0001] The present application relates to the technical field of data analysis, and in particular, to a method and device for monitoring delivery data of marketing information. Background technique [0002] Social media marketing (SMM, Social Media Marketing) refers to the use of social media and social networks to promote a company's products and services. With the rapid development of social media, more and more companies have begun to use these social media to carry out marketing activities for company brand promotion. Social media has gradually become the most important position for consumer communication, consumer insight and product planting. Advertisers (that is, enterprises that invest in social media marketing) conduct social media marketing on multiple social media platforms (for example, using bloggers to post for planting grass), which can be obtained through data analysis. performance data. [0003] The current method of analyzing data is to ob...

AI Technical Summary

Problems solved by technology

[0004] The purpose of the embodiment of the present application is to provide a method and device for monitoring marketing information delivery data, so as to solve the problem that the data analysis is not deep enough

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