Automatic advertisement putting method and system based on huge engine

A technology of advertising placement and advertising, applied in the computer field, can solve problems such as empty accounts, inoperability, and limited system functions, and achieve the effect of improving the growth of advertising effects and taking into account human efficiency

Pending Publication Date: 2022-07-12
北京中量质子网络信息科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing system functions are relatively limited, the advertising system has complex functions, and the advertising competition environment is changing rapidly. Manual tuning alone can no longer meet the demands of cost and running volume.
The main problems of existing technical methods include: biased subjectivity, different subjective understandings often present different optimization methods, and it is difficult to replicate
Poor timeliness, existing methods are often unable to perform timely and effective operations on high-volume nodes, or it is too late to adjust when the cost is not good, resulting in empty consumption of accounts

Method used

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  • Automatic advertisement putting method and system based on huge engine
  • Automatic advertisement putting method and system based on huge engine
  • Automatic advertisement putting method and system based on huge engine

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0057] This embodiment provides an automated advertisement delivery method based on a massive engine, such as figure 1 shown, including:

[0058] Step s1: Use the material quality model to score the uploaded advertising video material, and filter the high-quality video material according to the score;

[0059] Step s2: Generate advertising creative classification according to the industry information of the advertiser;

[0060] Step s3: Create advertising plans in batches according to targeted groupings, filtered high-quality video materials, and advertising creative categories;

[0061]Step s4: Judging the delivery status of the advertising plan according to the planning status judging model, and copying the advertising plan after shutting down the advertising plan that cannot be increased and / or has declined.

[0062] Optionally, the method further includes: formulating a price adjustment, budget or air consumption control strategy for the advertising plan.

[0063] Optio...

Embodiment 2

[0106] This embodiment provides an automated advertisement delivery method based on a massive engine, including: plan creation before delivery, plan status determination during delivery, and price adjustment, budget, and air consumption control strategies for the plan.

[0107] Among them, plan creation includes: high-quality video screening: filtering low-quality video materials in advance; and generating advertising creative categories, combining and matching creative materials, titles, orientations, creative categories, etc., and creating as many advertising plans as possible , the starting probability of winning the plan.

[0108] 1. High-quality video screening:

[0109] The high-quality video screening is mainly used to filter low-quality video materials in advance to reduce the empty consumption of these materials. Specifically, we use the machine learning model to score the materials for the materials themselves. High scores indicate high-quality materials, whereas lo...

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PUM

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Abstract

The invention discloses an automatic advertisement putting method and system based on a huge engine, and relates to the technical field of computers.The method comprises the steps that uploaded advertisement video materials are scored through a material quality model, and high-quality video materials are screened according to scores; generating advertisement creative classification according to the industry information of the advertiser; advertisement plans are created in batches according to directional grouping, screened high-quality video materials and advertisement creativity classification; and judging the putting state of the advertisement plan according to the plan state judgment model, and copying the advertisement plan after shutting down the advertisement plan which cannot be started and / or has declined. According to the automatic advertisement putting method and system based on the huge engine, end-to-end automatic advertisement putting is realized, and human efficiency improvement and putting effect increase can be taken into account.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and system for automatic advertisement placement based on a massive engine. Background technique [0002] With the rapid development of the information flow advertising industry, the requirements for optimizers are getting higher and higher. The optimizers make plans, test materials, and keep track of accounts every day, and the work is heavy. In the prior art, many third-party advertising service providers have implemented a set of advertising batch creation tools and a rule-based tracking system to improve the human efficiency of advertising optimizers. However, the functions of the existing system are relatively limited, the functions of the advertising system are complex, and the competitive environment of advertising is changing rapidly. Only manual tuning can no longer meet the demands of cost and running volume. The main problems of the prior art methods includ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/75G06F16/783
CPCG06Q30/0245G06Q30/0251G06Q30/0276G06Q30/0273G06F16/75G06F16/783
Inventor 李晓东
Owner 北京中量质子网络信息科技有限公司
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