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E-commerce marketing system based on big data analysis

A marketing system and big data technology, applied in the direction of digital output to display equipment, buying and selling/rental transactions, etc., can solve the problems of inability to accurately push and display customer concerns, so as to achieve convenient and accurate push, increase stickiness, The effect of increasing the transaction rate

Pending Publication Date: 2022-04-12
河南经贸职业学院
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The purpose of the present invention is to provide an e-commerce marketing system based on big data analysis that is convenient for customers to display their concerns and can be accurately pushed through the concerns, which solves the problem of existing e-commerce marketing systems in actual use. The problem that customer concerns cannot be displayed and accurate pushes cannot be made after displaying the concerns

Method used

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  • E-commerce marketing system based on big data analysis
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  • E-commerce marketing system based on big data analysis

Examples

Experimental program
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Effect test

Embodiment 1

[0032] see figure 1 As shown, the present invention is an e-commerce marketing system based on big data analysis, including an operation terminal, a cloud server, and a client terminal. on tablets and PCs.

[0033] see Figure 2-4 As shown, the operation terminal includes a first processor and a first storage module, a marking module, and a parameter input module that are respectively electrically connected to the first processor through conductive wires. The first storage module is used for temporary Permanent storage, the first processor is used to control each electrical component and centrally transmit data to the cloud server;

[0034] The marking module uses one display image of a product as a marking unit. Each IP product can select one display image to mark or all display images to be marked. When all display images are marked, the distance between each display image Mark parameter items as homogeneous or / and heterogeneous;

[0035] The parameter items input by the...

Embodiment 2

[0054] see figure 1 As shown, the present invention is an e-commerce marketing system based on big data analysis, including an operation terminal, a cloud server, and a client terminal. on tablets and PCs.

[0055] see Figure 2-4 As shown, the operation terminal includes a first processor and a first storage module, a marking module, and a parameter input module that are respectively electrically connected to the first processor through conductive wires. The first storage module is used for temporary Permanent storage, the first processor is used to control each electrical component and centrally transmit data to the cloud server;

[0056] The marking module uses one design point on one display diagram of the product as a marking unit. Multiple design points on the same display diagram can mark heterogeneous parameter items. Each IP product can choose a display diagram to mark or all display diagrams Marking, when marking all display diagrams, the marking parameter items b...

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Abstract

The invention discloses an e-commerce marketing system based on big data analysis, and relates to the technical field of e-commerce marketing. The system comprises an operation terminal, a cloud server and a client terminal, the cloud server is used for connecting the operation terminal and the client terminal, and the operation terminal comprises a first processor, and a first storage module, a marking module and a parameter input module which are electrically connected with the first processor through conduction wires; the cloud server comprises a terminal server and a cloud server which are connected through real-time data, and the cloud server comprises a second processor, and a big data storage module, a proportion adjustment module, a big data analysis module and a big data extraction module which are electrically connected with the second processor through conduction wires; and the big data analysis module is electrically connected with the big data identification module through a conduction wire. According to the invention, the focus displayed by the customer can be fully acquired, and accurate product pushing can be carried out through the focus, so that the shopping stickiness of the customer can be improved, and the shopping success rate can be improved.

Description

technical field [0001] The invention belongs to the technical field of e-commerce marketing, and in particular relates to an e-commerce marketing system based on big data analysis. Background technique [0002] E-marketing is a new marketing model that uses the Internet as the media platform, uses new methods, methods and business concepts, and formulates and implements marketing activities for enterprises through a series of charming online marketing plans, so as to more effectively promote the realization of individual and organizational transaction activities. , it is an integral part of the overall marketing strategy of the enterprise. It is carried out to achieve the overall or partial business objectives of the enterprise. It uses the Internet as a basic means to create various activities on the Internet. With the continuous improvement of big data analysis technology, enterprises In e-commerce marketing, it is more inclined to analyze the habits of customers through b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06F3/14
Inventor 王晓娜
Owner 河南经贸职业学院
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