An Internet Advertisement Intelligent Delivery Analysis and Management System Based on Feature Recognition

Abstract

The invention discloses an Internet advertisement intelligent delivery analysis management system based on feature recognition, including a novel platform advertisement classification module, a user's single reading habit duration analysis module, an advertisement delivery database, a current reading user reading parameter acquisition module, an advertisement type matching module, The intelligent advertising delivery module, the advertising delivery effect parameter collection module, the delivery management cloud platform and the background display terminal classify all the advertisements placed on the novel platform, and then classify the advertisement delivery time and date of the novel corresponding to the current reading user. The in-depth analysis of the content of advertisement delivery enables the intelligent and accurate advertisement placement of novels corresponding to the current reading users, which not only improves the matching degree between the placement of advertisements and the reading status of the current reading users, but also avoids invalid placement, thereby enhancing the current reading experience on the one hand. The user's reading experience, on the other hand, improves the effect of advertising.

Description

technical field [0001] The invention belongs to the technical field of advertisement delivery management, and in particular relates to a feature recognition-based intelligent delivery analysis and management system for internet advertisements. Background technique [0002] With the development of the Internet, Internet advertising has attracted more and more attention, and has become the fourth media besides radio, television, and printed publications. The distinctive feature has won the favor of advertisers and has become the first choice of delivery media for many advertisers. At the same time, advertisers are also choosing suitable Internet advertisements for delivery. [0003] In recent years, due to the popularization and popularization of the Internet, online novels based on the Internet have developed rapidly, resulting in the birth of many novel platforms, attracting a large number of novel-loving readers. Under such circumstances, some advertisers have noticed the ...

AI Technical Summary

Problems solved by technology

Under such circumstances, some advertisers have noticed the novel platform as an Internet delivery field, and then put their advertisements on the novel platform. This makes it easy for blind and random placement in the current novel Internet advertising placement management, which is specifically reflected in the following two aspects: 1. Advertisement is placed on every novel that exists on the novel platform, so that the placement target The scope is too large, and it does not take into account whether the novels it advertises are read by current users, which may easily lead to invalid placement

[0004] 2. In the process of placing advertisements on the novels read by the current reading users, the timing of the advertisements and the content of the advertisements are not carefully considered, which makes the matching degree of the advertisements placed with the reading status of the current reading users low. On the one hand, it reduces the user’s Reading experience, on the other hand, also affects the effect of advertising

[0005] To sum up, it can be seen that the accuracy of Internet advertisements for novels is not high at present, and it is difficult to meet the high level of Internet advertisements for novels.

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