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Film and television advertisement capturing and analyzing system

An advertising analysis, film and television technology, applied in the field of film and television advertisement capture and analysis system, can solve the problems of lack of film and television advertisement capture and analysis, and achieve the effect of increasing film and television advertisement publicity

Pending Publication Date: 2021-07-13
两比特(北京)科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Good film and television works must choose good advertisements and the effect of advertisement placement when playing, so it is very important to capture and analyze film and television advertisements. The existing technology lacks the capture and analysis of film and television advertisements, so a film and television advertisement is needed. crawling and analysis system to solve the above problems

Method used

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  • Film and television advertisement capturing and analyzing system
  • Film and television advertisement capturing and analyzing system
  • Film and television advertisement capturing and analyzing system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0037] Embodiment 1, a film and television advertisement analysis system, including a data center, an advertisement grabbing system, a background control module, a database, a film and television module, and an advertisement module, is characterized in that: the control center is equivalent to the brain of a human body, and is used to analyze advertisements The capture system, the background control module, and the data processing and conversion of the data center control the operation of the entire system; the advertisement capture system is used to capture the advertisements in the film and television, and the advertisement recognition module is used to identify the captured specific entities. The data center completes the main process of data analysis and storage. The advertisement recognition module handles the captured advertisement analysis and video recognition. The advertisement data statistics module is used to process the advertisement data after video recognition. The...

Embodiment 2

[0038] Embodiment 2, the advertisement module is provided with advertisement analysis, advertisement identification and advertisement classification, wherein the advertisement analysis is mainly used to analyze the advertisement captured by the advertisement capture system, analyze its advertisement film and television name, film and television type, advertisement identification It is mainly used to identify whether it is a film and television advertisement. The advertisement classification is mainly used to analyze the film and television advertisement after the advertisement analysis. The advertisement analysis includes identifying the specific film and television works, and estimating the revenue of each film and television work according to the overall traffic. Promotion intensity, relevant time nodes and promotion effects.

Embodiment 3

[0039] Embodiment 3, the film and television module is provided with video analysis, video recognition and video classification, wherein the video analysis is mainly used for the video analysis of the advertised video to analyze its playback duration, playback volume and the time when the advertisement is placed in its video, and the video identification is mainly It is used to identify the film and television on which the advertisement is placed, whether it is a TV series or a movie or a short film. The video classification is mainly used to classify the results of video analysis and video recognition.

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Abstract

The invention discloses a film and television advertisement analysis system, which comprises a data center, an advertisement capturing system, a background control module, a database, a film and television module and an advertisement module, and is characterized in that the control center is used for processing and converting data of the advertisement capturing system, the background control module and the data center; the advertisement capturing system is used for capturing advertisements in movies and televisions, the advertisement identification module is used for identifying captured specific entities, the data center completes a main process of data analysis and storage; the advertisement identification module processes captured advertisement analysis and movie and television identification, and the advertisement data statistics module is used for processing advertisement data after movie and television identification; the background control module is used for controlling and operating the whole advertisement analysis system to analyze and identify pictures and videos of advertisements to specific film and television works, and estimating the promotion intensity, related time nodes and promotion effects of each film and television work according to the total flow; according to the invention, competitive intelligence is provided for our advertisement putting system, and the putting effect of the advertisement putting system is monitored.

Description

technical field [0001] The invention relates to the technical field of film and television advertisement capture and analysis, in particular to a film and television advertisement capture and analysis system. Background technique [0002] Film and television advertising is one of the most effective and wide-ranging advertising communication methods. The production of film and television advertisements has the media characteristics of instant transmission of long-distance information and high precision in communication. Film and television advertisements can enable the audience to freely use their imagination of a certain product image, and can also specifically and accurately convey the intention of attracting customers. [0003] Film and television advertisements are the advertisements that every film and television drama will do before it is broadcast to increase the broadcasting effect of the film and television drama. Film and television advertisements are often inserted...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0242
Inventor 刘浩郭德良
Owner 两比特(北京)科技有限公司
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