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User identification method and device

A user identification and user technology, applied in the field of data analysis and mining, and big data, can solve the problems of labor and material resources, poor user experience, low accuracy of housing loan product recommendation, etc., to reduce marketing costs, narrow the scope, and improve marketing success. the effect of the probability of

Active Publication Date: 2021-06-11
CHINA CONSTRUCTION BANK
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AI Technical Summary

Problems solved by technology

[0003] In view of this, the embodiments of the present invention provide a user identification method and device, which can solve the problems of low accuracy in recommending mortgage products, poor user experience, and labor and material resources.

Method used

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Embodiment Construction

[0038] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0039] figure 1 is a schematic diagram of the main flow of the user identification method according to the first embodiment of the present invention, such as figure 1 As shown, the user identification method includes:

[0040] In step S101, user data is obtained from a data warehouse by calling a preset data interface.

[0041] In an embodiment, after step S101 is perfo...

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Abstract

The invention discloses a user identification method and device, and relates to the technical field of big data. A specific embodiment of the method comprises the steps of obtaining user data from a data warehouse by calling a preset data interface; based on the user data, determining a belonging customer group according to a preset customer group classification component so as to match a recognition model corresponding to the belonging customer group; and calling an identification model engine, selecting a data acquisition time point to obtain historical data of the user, calculating according to the historical data to obtain a scoring result of the user, and pushing the user data of which the scoring result meets a preset matching condition to a third-party marketing platform. Therefore, the problems that existing house loan product recommendation is low in accuracy and poor in user experience, and manpower and material resources are consumed can be solved.

Description

technical field [0001] The present invention relates to the field of big data technology, in particular to the field of data analysis and mining, and in particular to a user identification method and device. Background technique [0002] In recent years, with the development of the economy, the proportion of residents' housing consumption has risen significantly, and the demand for personal housing loans has been strong. In the process of realizing the present invention, the inventors found that there are at least the following problems in the prior art: at present, a wide range of mortgage product recommendations are made to many users based on personnel experience, which not only has low accuracy and poor user experience, but also consumes manpower and material resources. Contents of the invention [0003] In view of this, the embodiments of the present invention provide a user identification method and device, which can solve the problems of low accuracy in recommending...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q40/02G06Q40/04G06N20/00
CPCG06Q40/04G06N20/00G06Q40/03
Inventor 邓强史博慧
Owner CHINA CONSTRUCTION BANK
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