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Personalized advertisement putting method and device suitable for live broadcast scene and controller

An advertising and advertising technology, applied in advertising, marketing and other directions, can solve the problems of lack of expected income, lack of effective high exposure, and single trigger form, and achieve the effect of reducing the degree of disgust and improving the value of effective exposure.

Pending Publication Date: 2021-01-05
GUANGZHOU HUANWANG TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For many users, the content of the advertisement delivered has nothing to do with the user, and the user is not interested in the content of the advertisement, and even dislikes the advertisement; for the advertising investor, it often happens that a large amount of advertising expenses is invested, but the expected return is not obtained The problem
In addition, due to the single trigger form of the existing live broadcast advertisements, which do not have the ability of effective and high exposure, the advertisements placed cannot be effectively exposed, resulting in a waste of advertising value

Method used

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  • Personalized advertisement putting method and device suitable for live broadcast scene and controller
  • Personalized advertisement putting method and device suitable for live broadcast scene and controller
  • Personalized advertisement putting method and device suitable for live broadcast scene and controller

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Embodiment Construction

[0041] In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be described in detail below. Apparently, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other implementations obtained by persons of ordinary skill in the art without making creative efforts fall within the protection scope of the present invention.

[0042] figure 1 It is a schematic flowchart provided by Embodiment 1 of a personalized advertisement delivery method applicable to live broadcast scenarios of the present invention.

[0043] Such as figure 1 As shown, a personalized advertisement placement method suitable for live broadcast scenarios described in this embodiment includes:

[0044] S11: When the user enters the live broadcast scene to watch the program, start the user behavior monitoring servi...

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Abstract

The invention relates to a personalized advertisement putting method and device suitable for a live broadcast scene and a controller, and the method comprises the steps: starting a user behavior monitoring service when a user enters the live broadcast scene to watch a program, so as to obtain user behavior information; determining advertisement information matched with the user according to the user portrait, and generating an advertisement list according to the advertisement information; judging whether the user behavior information meets a delivery triggering condition or not; and when the user behavior information satisfies a delivery triggering condition, performing advertisement delivery according to the advertisement list. According to the personalized advertisement putting method, the putting mode of the advertisement is expanded, for the user, the disgusting degree of the user to the advertisement can be reduced by pushing the advertisement content related to the user in a personalized recommendation mode, the effective exposure value of the advertisement is improved, and an advertisement investor can obtain considerable benefits.

Description

technical field [0001] The present invention relates to the technical field of computer processing, in particular to a personalized advertisement delivery method, device and controller suitable for live broadcast scenes. Background technique [0002] At present, advertisements on TV and other large-screen media include: desktop fixed recommendation positions, live broadcast advertisements, live volume advertisements and other types of advertisements. Although the number of advertisements is large, these advertisements are all placed on a large scale. Not targeted. For many users, the content of the advertisement delivered has nothing to do with the user, and the user is not interested in the content of the advertisement, and even dislikes the advertisement; for the advertising investor, it often happens that a large amount of advertising expenses is invested, but the expected return is not obtained The problem. In addition, due to the single trigger form of the existing li...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0277
Inventor 孙仁财
Owner GUANGZHOU HUANWANG TECH
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