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Intelligent community advertisement accurate putting method and device based on pedestrian active perception

A delivery method and pedestrian technology, applied in advertising, marketing, biological neural network models, etc., can solve the problems of inability to deliver ads and low delivery efficiency, and achieve the effects of accurate and efficient advertising delivery, strength and efficiency improvement, and efficiency improvement

Pending Publication Date: 2020-09-29
TONGJI UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method of broadcasting often cannot carry out advertisement placement according to user preferences, so the efficiency of advertisement placement is also low

Method used

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  • Intelligent community advertisement accurate putting method and device based on pedestrian active perception
  • Intelligent community advertisement accurate putting method and device based on pedestrian active perception
  • Intelligent community advertisement accurate putting method and device based on pedestrian active perception

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Embodiment 1

[0036] The present invention is a smart community advertisement accurate placement method based on pedestrian active perception. The camera and surveillance video images are detected by a deep learning algorithm; the acquired pedestrian targets are analyzed by gender and age group, and the community face database is compared. Information and advertising information is used to formulate pedestrian and advertising labels; according to the established labels, advertising recommendations are made to pedestrians, and the most suitable advertising information is matched for delivery; the facial posture of pedestrians is detected to determine the efficiency of advertising.

[0037] Such as figure 1 As shown, the accurate placement method of smart community advertisements includes the following steps:

[0038] Pedestrian image collection steps: Pedestrian images are collected by cameras. The cameras are deployed on public facilities in the community. The public facilities here can be light...

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Abstract

The invention relates to an intelligent community advertisement precise delivery method and device based on pedestrian active perception, and the method comprises the following steps: 1), collecting pedestrian images through a camera, and deploying the camera on a public facility of a community; 2) performing face recognition on the pedestrian image, and judging whether the pedestrian is a personin a community or a foreign person; 3) for the pedestrian is the personnel in the community, calling the corresponding pedestrian tagged data from the community database; if the pedestrian is a foreign person, reconstructing pedestrian tagged data; 4) loading the pedestrian tagged data into an advertisement recommendation system, and obtaining and displaying advertisement data; 5) recognizing thepedestrian face and the pose of the camera according to the pedestrian image, judging whether the pedestrian notices the delivered advertisement or not, and performing feeding back. Compared with theprior art, more accurate and efficient advertisement delivery can be performed according to the user face information of the pedestrian, and the method has the advantages of being high in advertisement delivery efficiency, high in accuracy, high in user friendliness and the like.

Description

Technical field [0001] The present invention relates to the field of advertisement placement, in particular to a method and device for precise placement of smart community advertisements based on pedestrian active perception. Background technique [0002] With the development of information technology, the advertising industry has gradually transitioned from traditional advertising communication methods such as newspapers and magazines to diversified advertising platforms, and advertising has become more and more close to all aspects of public life. [0003] As a kind of physical advertisement, billboards and rolling advertisement banners are more common in public life, and advertisements in communities and residential areas are also the areas most closely related to users. Resident groups in the community are more complex, so all kinds of advertising themes have high market potential. [0004] However, traditional advertising delivery methods cannot achieve efficient and targeted d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N3/04G06K9/00
CPCG06Q30/0271G06V40/161G06V40/166G06V40/172G06N3/045
Inventor 何斌丁跃尘周艳敏李刚朱忠攀王志鹏徐寿林
Owner TONGJI UNIV
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