Quantization method, device and system of display link effect and storage medium

Abstract

The embodiment of the invention discloses a quantification method, device and system for displaying a link effect and a storage medium, and the method comprises the steps: obtaining search terms and afirst article type of an article selected for the first time corresponding to each search term in the search terms from preset historical search data; obtaining a corresponding relationship between the search term and the identification information according to the first article category; obtaining the number of target users exposing the target identification information corresponding to the first type of display links on the display link bit and the display link generation cost of the target identification information; obtaining exposure bidding data corresponding to exposure of the second type of display links on the display link bit; based on the corresponding relationship, preset historical search data and exposure bidding data, obtaining a per capita search frequency promotion valueand a single promotion search value corresponding to the first type of display links; and obtaining a display link effect value corresponding to the first type of display links according to the display link generation cost, the target user number, the per capita search frequency promotion value and the single promotion search value.

Description

technical field [0001] The present invention relates to display link revenue quantification technology, in particular to a display link effect quantification method, device, system and storage medium. Background technique [0002] At present, the first type of advertisement or the second type of advertisement can be displayed on an advertisement space on the page of the online store. The first type of advertisement is a CPD (Cost per day) advertisement, and the second type of advertisement is a real-time bidding (RTB) advertisement. , Real TimeBidding) advertisement, in order to quantify the advertising effect value brought by the CPD advertisement of a certain brand displayed on the advertisement space, the landing page product generated after the user selects the CPD advertisement on the advertisement space and opens the landing page For order data, add the documentary identity number (ID, IDentity) to the uniform resource locator (URL, Uniform Resource Locator) on the lan...

AI Technical Summary

Problems solved by technology

[0003] In addition, the user may not select the CPD advertisement, but under the influence of the CPD advertisement, the user spontaneously searches for the brand displayed in the CPD advertisement, and the advertising effect value generated by the CPD advertisement enhancing brand search interest cannot be determined. Obtained by documentary ID, resulting in a low degree of quantification of advertising effects, and the first step to obtain the advertising effect value generated by increasing brand search interest is to obtain the corresponding relationship between search terms and brands, so that the corresponding relationship between search terms and brands can be used , obtain the search data for the brand from the user's historical search data, and then obtain the advertising effect value corresponding to the search based on the search data; for the corresponding relationship between the search term and the brand, the existing technology is to use NLP (Natural Voice Processing, Natural Language Processing) technology, which analyzes the information of each search term in the historical search data and the search text content to which each search term belongs, obtains the brand corresponding to each search term, and then generates the corresponding relationship between the search term and the brand. However, The calculation process of NLP technology is relatively complicated, and the amount of engineering is relatively large, which reduces the speed of establishing the corresponding relationship between search terms and brands, which in turn leads to slow quantification of advertising effects.

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