Business model of picking garden

Abstract

The invention relates to a business model of a picking garden. The business model at least comprises two greenhouses in which same crops are planted. The business model is characterized in that the temperatures of the two greenhouses are different. According to the business model, a picking desire of a tourist can be better satisfied, the tourist can enjoy the pleasure that the same crops have different tastes in the picking garden, understanding of children on the crops is increased, and the business model has an educational significance.

Description

technical field [0001] The invention relates to a picking garden management mode. Background technique [0002] A picking garden refers to a place where off-season fruits or vegetables are artificially planted, and collective picking is used to attract people in need to pick and buy the picked fruits or vegetables. At present, the operation mode of the picking garden is mainly based on greenhouse planting, which adopts the mode of unified planting and centralized harvesting. This operation mode has the problem of centralized listing of crops in a short period of time, which requires the picking garden to gather a large number of tourists in a short period of time to pick. However, in reality, the number of tourists is affected by holidays, working hours and study time. It is often difficult to gather many tourists in a short period of time. The picking garden brings losses. At the same time, because the picking garden is picked in a greenhouse, there is a problem of poor ve...

AI Technical Summary

Problems solved by technology

At present, the operation mode of the picking garden is mainly based on greenhouse planting, which adopts the mode of unified planting and centralized harvesting. This operation mode has the problem of centralized listing of crops in a short period of time, which requires the picking garden to gather a large number of tourists in a short period of time to pick. However, in reality, the number of tourists is affected by holidays, working hours and study time. It is often difficult to gather many tourists in a short period of time. The picking garden brings losses. At the same time, because the picking garden is picked in a greenhouse, there is a problem of poor ventilation, and there are also potential safety hazards when many tourists gather in a short time

[0003] The picking garden is a commercial operation. In order to attract more tourists during the picking period, the picking garden is required to advertise. However, because the picking garden is seasonal, it is different from other commodities, and the harvest period of the crops grown in the greenhouse is uncertain. Advertising investment can only be made some time before harvest and / or during the harvest period. The traditional unified planting and centralized harvesting operation mode has brought inconvenience to the advertising of the picking garden. The specific performance is that the crops are not yet mature. The fruit can be harvested, resulting in a waste of advertising investment; when the fruit is ripe, there is a certain delay in obtaining information for tourists. Because the crops are harvested intensively, tourists may miss the harvesting period after seeing the advertisement, and tourists still cannot. Picking also causes a waste of advertising costs. The investment in advertising may not only fail to play a role in publicity, but give tourists a false impression of publicity, resulting in the failure of the operation of the picking garden to expand and have no influence

[0004] The current picking garden management model implements non-differentiated management. Even if there is a difference, the difference is very small, resulting in no difference in the taste of the same crop grown in the picking garden. Due to the large number of tourists who come to the picking garden, different people have different requirements for taste. problem, and due to the indiscriminate planting of the picking garden, it is difficult to meet the taste requirements of different tourists. Therefore, it is also unattractive to tourists. Some tourists have come here once and think that there is no freshness or the taste is not suitable. Here comes the lack of repeat customers in the picking garden, which brings risks to the operation of the picking garden. Once the taste of the products grown indiscriminately for some reason is not suitable for most tourists, it will bring trouble to the follow-up operation of the picking garden. Even bankruptcy, the risk is too high

[0005] In terms of education, the traditional operation mode of the picking garden, the fun of picking and the general understanding of the crops that children get in the picking garden are not very impressive and lack educational significance; at the same time, in order to suit the taste of the public, the picking garden The fruit tastes the same as the mainstream market, which is not conducive to children's understanding of nature. This is because with the development of urbanization, many children who grow up in cities have little contact with crops, and parents in order to cater to their own or their children's taste. Always taste the fruit before buying, and only buy the fruit that suits your own or your child’s taste, that is, the fruit of the public’s taste. Fruit is a misunderstanding of a certain taste, which is not conducive to children's understanding of nature, and it is not conducive to stimulating children's interest in exploring nature

[0006] Some picking orchards also use differential planting for the same crop variety, but the quality of the products produced by differential planting is uneven, which leads to the abortion of the business model of differential planting

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