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Multimedia knapsack advertisement information playing control method and device

A technology for advertising information and playback control, applied in advertising, commerce, instruments, etc., can solve the problems of inability to play the corresponding advertising content, inability to meet the needs of advertisers for actual effects, and poor flexibility.

Pending Publication Date: 2020-04-07
施华
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The current digital media software system can only passively play fixed advertising information, and cannot play corresponding advertising content according to different cities and different business districts, and cannot meet the needs of advertisers for actual effects. The flexibility is poor

Method used

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  • Multimedia knapsack advertisement information playing control method and device
  • Multimedia knapsack advertisement information playing control method and device
  • Multimedia knapsack advertisement information playing control method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0055] refer to figure 2 , the first embodiment of the present invention provides a multimedia backpack advertising information playback control method, applied between the multimedia backpack and the server, which includes:

[0056] Step S1000, the multimedia backpack acquires current location information at preset time intervals;

[0057] As mentioned above, the multimedia backpack is a carrier for advertising information, which can be a courier box, a backpack, a logistics box, a storage box or a car body with a display screen and a wireless communication device, or other mobile carrier equipment that can play advertising information etc.

[0058] As mentioned above, the carrier can be a movable carrier (logistics box), which can be moved to different cities and business districts according to logistics transportation or other reasons.

[0059] As mentioned above, the server can be a server in a local area network, and its topology can be that the server is connected to ...

Embodiment 2

[0078] refer to image 3 , the second embodiment of the present invention provides a multimedia backpack advertising information playback control method, based on the above figure 2 In the first embodiment shown, in the step S4000, "determine the advertisement information corresponding to the multimedia backpack based on the city ID and the business district ID, so that the multimedia backpack can display the advertisement information through the display screen. Play", including:

[0079] Step S4100, according to the box ID, judge whether the city ID and the business district ID currently determined by the multimedia backpack are consistent with the previous adjacent city ID and business district ID;

[0080] Step S4200, if yes, record the currently determined city ID and the business district ID corresponding to the current cabinet ID;

[0081] Step S4300, if not, then the server sends the advertisement information corresponding to the box ID and the time information and t...

Embodiment 3

[0086] refer to Figure 4 , this embodiment provides a multimedia knapsack advertising information playback control method, based on the above-mentioned embodiment 2, the step S4300, "then the server sends to the multimedia knapsack After the ad information of the ad information and the playlist of the ad information, also include:

[0087] Step S4400, after receiving the advertisement information and the playlist, the multimedia backpack extracts the crowd feature tag corresponding to each sub-advertisement data in the advertisement information;

[0088] As mentioned above, different groups of people are suitable for corresponding advertisement information. Pushing exactly the same advertising information to all groups of people is obviously not in line with the flexibility of advertising. For example, you can push stationery advertising information and food advertising information to elementary school students, broadcast clothing advertising information to young women, and pu...

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Abstract

The invention provides a multimedia backpack advertisement information playing control method and device. The method comprises the following steps: acquiring current positioning information by a multimedia knapsack at preset time intervals; combining the current positioning information, a box body ID and time information to generate a feature data packet, and sending the feature data packet to aserver; and enabling the server to determine a city ID of a city where the multimedia knapsack is located and a business district ID of a business district according to current positioning informationto confirm an advertisement information array corresponding to the multimedia knapsack, so that the multimedia knapsack automatically arranges and plays the advertisement information through the display screen. The intelligent playing individuation problem of advertisement information of different regions, different business districts and different communities is solved; the position of the multimedia backpack and the business district are determined in a more flexible mode, corresponding data is pushed to the multimedia backpack to play corresponding content, the matching degree of advertisement information with cities and business districts is improved, and background big data analysis is carried out; and the advertisement putting accuracy and flexibility are improved.

Description

technical field [0001] The present invention relates to the technical field of multimedia playback, and more specifically, to a method and device for controlling playback of multimedia backpack advertising information. Background technique [0002] At present, the digital media industry is mainly used to play video advertisement information, push advertisements to devices through pre-storage or remote control, and set the broadcast schedule of advertisements. The current software system of digital media can only play fixed advertising information passively, and cannot play corresponding advertising content according to different business districts in different cities. It cannot meet the needs of advertisers for actual effects, and has poor flexibility. Contents of the invention [0003] In view of this, the present invention provides a multimedia backpack advertising information playback control method, which is applied between the multimedia backpack and the server, inclu...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0271G06Q30/0277
Inventor 施华
Owner 施华
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