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High-value crowd identification method and device

A recognition method and high-value technology, applied in the field of data processing, can solve the problems of low marketing conversion rate, low marketing crowd density, and inability to achieve precise marketing, and achieve the effect of improving marketing conversion rate and value.

Pending Publication Date: 2020-02-04
深圳市云积分科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides a method and device for identifying high-value groups, which solves the problem that in the prior art, when the e-commerce brand implements the marketing plan, the target group cannot be accurately delineated, so the density of the marketing group is not high, and the accuracy cannot be achieved. Marketing, the technical problem of low marketing conversion rate, achieved the precise delineation of the target group of the e-commerce brand side, increased the value of the customer group, improved the marketing conversion rate, and realized the technical effect of precision marketing

Method used

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  • High-value crowd identification method and device

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Embodiment 1

[0069] figure 1 It is a schematic flowchart of a method for identifying high-value groups in an embodiment of the present invention. Such as figure 1 As shown, the embodiment of the present invention provides a method for identifying high-value groups, the method comprising:

[0070] Step 110: Obtain the first customer information of the first channel, wherein the income of the group of people in the first channel exceeds a first threshold or the group of people in the first channel has a first degree of correspondence with the target product.

[0071] Further, the obtaining the first customer information of the first channel, wherein the income of the group of people in the first channel exceeds the first threshold includes: obtaining the income information of the group of people in the first channel; obtaining the first threshold; Judging whether the income information of the crowd in the first channel exceeds the first threshold; when exceeding the first threshold, obtain...

Embodiment 2

[0091] Based on the same inventive concept as the high-value group identification method in the foregoing embodiments, the present invention also provides a high-value group identification method and device, such as figure 2 As shown, the device includes:

[0092] The first obtaining unit 11, the first obtaining unit is used to obtain the first customer information of the first channel, wherein the income of the group of people in the first channel exceeds the first threshold or the group of people in the first channel and the target product has a first degree of correspondence;

[0093] A second obtaining unit 12, configured to obtain first identification information of the first customer information according to the first customer information;

[0094] A third obtaining unit 13, configured to obtain a first degree of association between the first customer information and the e-commerce platform according to the first identification information;

[0095] A first judging un...

Embodiment 3

[0129] Based on the same inventive concept as the method for identifying high-value groups in the foregoing embodiments, the present invention also provides a device for identifying high-value groups, on which a computer program is stored, and when the program is executed by a processor, the above-mentioned one A step of any method of the high-value crowd identification method.

[0130] Among them, in image 3 In, bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 will include one or more processors represented by processor 302 and various types of memory represented by memory 304 circuits linked together. The bus 300 may also link together various other circuits, such as peripherals, voltage regulators, and power management circuits, etc., which are well known in the art and thus will not be further described herein. The bus interface 306 provides an interface between the bus 300 and the receiver 301 and th...

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Abstract

The invention provides a high-value crowd recognition method and device, and relates to the technical field of data processing, and the method comprises the steps: obtaining the first customer information of a first channel, and enabling the income of a crowd of the first channel to exceed a first threshold value or the crowd of the first channel to have a first corresponding degree with a targetproduct; obtaining first identification information of the first client information according to the first client information; obtaining a first association degree between the first client informationand an e-commerce platform according to the first identification information; judging whether the first correlation degree is greater than a first preset threshold value or not; when the first correlation degree is greater than a first preset threshold value; determining first high-value customer information. Therefore, the technical problems that in the prior art, when the e-commerce brand partyimplements the marketing scheme, the target crowd cannot be accurately delineated, and the marketing conversion rate is low are solved, and the technical effects of accurately delineating the targetcrowd of the e-commerce brand party, improving the value degree of the customer group, improving the marketing conversion rate and achieving accurate marketing are achieved.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a method and device for identifying high-value groups. Background technique [0002] The basic definition of e-commerce refers to the wide range of commercial and trade activities around the world, in the open network environment of the Internet, based on the browser / server application mode, buyers and sellers conduct various commercial and trade activities without meeting each other, so as to realize online shopping of consumers. A new type of business operation mode for shopping, online transactions between merchants and online electronic payment, as well as various business activities and related comprehensive service activities. At present, e-commerce brands mainly market products by sending promotional information, hot sale information, and new information to a large number of customer groups such as registered members, customers with purchase history, or customers w...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/01G06Q30/0201
Inventor 刘铁熊磊许先才
Owner 深圳市云积分科技有限公司
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