Background system for omni-channel marketing operation

Abstract

The invention discloses a background system for omni-channel marketing operation. The background system comprises a middle platform, a storage module, a data processing module, an execution module andan auxiliary terminal, and is characterized in that the middle platform is a commercial ecology-oriented unified platform, adapts to the matching speed of a foreground and a background, opens up andsmoothly links foreground requirements and background resources; and the storage module is used for storing the data and calling the stored data. The background system has the beneficial effects thata complete security and authentication system is adopted; the security of connection access is ensured through authorized access and token authentication; MD5 encryption verification information is generated for data; the communication security is ensured, and data tampering is prevented; the standardized WebAPI provides access to different channels and terminals, so that the standardization degree of retail industry system integration is improved; and the order state is supervised at any time in the background, and rapid distribution is completed, and omni-channel evaluation, and feedback andpropagation are performed on the omni-channel customer group, and the experience of the omni-channel customer group is improved.

Description

technical field [0001] The invention belongs to the technical field of marketing operation, and in particular relates to a background system for omni-channel marketing operation. Background technique [0002] Conceptually speaking, marketing is a kind of modern management idea, its core is oriented by consumer demand, and what consumers or customers demand is produced and sold; from the results, marketing is better at analyzing and researching the market, and making corresponding countermeasures is also It is to organically combine the various elements of the company and the goals the company wants to achieve with the market demand, and pay close attention to the situation of competitors and the measures they may take; from the perspective of goals, marketing often determines the big business with a long-term strategic vision. The direction and goals of the company, and achieve short-term and short-term goals with practical and effective tactical strategies. [0003] Each e...

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to provide a background system for omni-channel marketing and management, to solve the above-mentioned background technology that focuses on transactions, lacks in drainage, shopping guide, product selection, and poor customer experience; POS is out of touch with in-store marketing and cannot Give full play to the role of in-store marketing; focus on execution, lack of interaction, and underutilize the value of traffic; the front end of POS is too complicated, and it is difficult to quickly respond to diversified marketing parties and payment methods; the dependence between POS and ERP is too strong, which is not conducive to the diversified development of POS ;Different POS are managed separately, the operation is not convenient enough, and the maintenance cost is high

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