An online and offline combined business mode

A business model, online and offline technology, applied in marketing and other directions, can solve problems such as dispelling consumption enthusiasm, unfavorable platform and business promotion, and no discounts for recommenders, and achieve the effect of increasing sharing enthusiasm, reasonable design, and expanding influence

Inactive Publication Date: 2019-05-07
陶求生
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The online mode facilitates people’s life. People will get a discount red envelope if they recommend a certain platform to newcomers, but there is no discount for the recommender for the recommended user’s consumption, which dispels people’s enthusiasm for consumption and is not conducive to the promotion of the platform and businesses.

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0017] A business model combining online and offline, the specific steps are as follows:

[0018] Step 1, A downloads the platform APP, registers a member account, fills in the invitation code and logs in as a member, A recommends the platform to B, B registers as a member and logs in successfully, A gets a direct recommendation red envelope from the platform, and B recommends the platform Register a membership account for C and C and log in, A will get different indirect recommendation red envelopes from the platform, and B will get different direct recommendation red envelopes from the platform;

[0019] Step 2: Members spend at the cooperative merchants on the platform, and members can get red envelopes of varying amounts presented by merchants, and the red envelopes obtained by members can be redeemed in equal amounts at different cooperative merchants;

[0020] Step 3: Members of the platform get different red envelopes of the same amount. The platform negotiates with coo...

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PUM

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Abstract

The invention discloses an online and offline combined business mode, which comprises the following specific steps: step 1, A recommends a platform to B, A obtains a direct recommendation red envelopesent by the platform, B recommends the platform to C, A obtains an indirect recommendation red envelope sent by the platform, and B obtains a direct recommendation red envelope sent by the platform;step 2, the member consumes at a cooperative merchant entering the platform, and the member can obtain red envelopes with unfixed money amounts given by the merchant; 3, the members uses red envelopesfor consumption at cooperative merchants, and the cooperative merchants give discounts for the platform; and step 4, C shares a member registration success and consumes at the cooperative merchants,A obtains an unfixed percentage of red envelope consumption discounts of the cooperative merchants, and B obtains an unfixed percentage of red envelope consumption discounts of the cooperative merchants. The settled merchants can obtain the operation platform and push own products, so that the popularity of the settled merchants can be improved in a short time; the mode forms a five-in-one business mode of consumers, investors, operators, promoters and beneficiaries.

Description

technical field [0001] The invention relates to the field of commodity consumption, specifically a brand-new shared consumption business model combining online and offline. Background technique [0002] With the improvement of people's consumption level and the development of e-commerce technology, the channel for people to buy goods has also changed from the traditional offline entity model to the dual development model of online and offline. E-commerce is a wide range of commercial and trade activities around the world. Under the open network environment of the Internet, based on the browser / server application mode, buyers and sellers carry out various business and trade activities without meeting each other, so as to realize online shopping of consumers and exchange between merchants. A new type of business operation model for online transactions and online electronic payments, as well as various business activities, transaction activities, financial activities and relate...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 陶求生
Owner 陶求生
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