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Customer identification method, apparatus, device, and storage medium

A customer identification and customer technology, applied in the fields of equipment and storage media, customer identification methods, and devices, can solve problems such as difficulty in obtaining and reducing customer favorability, and achieve solutions such as difficulty in obtaining, reducing customer favorability, and improving accuracy and convenience. sexual effect

Inactive Publication Date: 2019-03-15
ZEBRED NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the above-mentioned data are all sensitive information of customers and are difficult to obtain. If customers are required to fill in forms or make telephone interviews, customers will be disgusted and reduce customer favorability.

Method used

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  • Customer identification method, apparatus, device, and storage medium
  • Customer identification method, apparatus, device, and storage medium
  • Customer identification method, apparatus, device, and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0046] figure 1 A schematic flowchart of Embodiment 1 of a customer identification method provided by an embodiment of the present invention, as shown in figure 1 As shown, the implementation method of customer identification specifically includes the following steps:

[0047] S101: Collect user's travel behavior information and vehicle information.

[0048] In this step, the user's travel behavior information and vehicle information are collected to provide a basis for obtaining the customer label.

[0049] In a specific implementation manner, the collection of the user's travel behavior information and vehicle information may be obtained by receiving information directly input by the user, or obtained and uploaded by a terminal device. Wherein, the terminal device may be a mobile phone, a smart vehicle navigation system, a vehicle computer and other intelligent terminal devices, which is not required in this solution.

[0050] Optionally, travel behavior information and v...

Embodiment 2

[0068] figure 2 A schematic flow chart of Embodiment 2 of a customer identification method provided by an embodiment of the present invention, in figure 1 On the basis of shown embodiment one, as figure 2 As shown, the client identification method also includes the following steps:

[0069] S201: Determine the user's asset information according to travel behavior information and vehicle information.

[0070] In this step, according to the user's travel behavior information and vehicle information collected in step S101 of the first embodiment, the user's asset information is determined, for example, the user's purchasing power information and purchase tendency information can be obtained through analysis.

[0071] In a specific implementation, when acquiring asset information, the basic information of the user can be combined, such as age, gender, asset status, credit status and other customer personal information, as well as social information such as circle of friends, r...

Embodiment 3

[0079] The present invention provides a client identification device, which can be used to implement the technical solution of any one of the methods in Embodiment 1 to Embodiment 2.

[0080] image 3 Schematic diagram of the structure of a customer identification device provided by the embodiment of the present invention Figure 1 ,Such as image 3 As shown, the client identification device 10 includes:

[0081] Collection module 101: used to collect basic user information, travel behavior information and vehicle information, travel behavior information includes but not limited to location information, travel information, driving behavior;

[0082] The first processing module 102: used for obtaining the customer label of the user according to the travel behavior information and vehicle information;

[0083] Obtaining module 103: for obtaining the marketing strategy corresponding to the customer tag.

[0084] The customer identification device provided in this embodiment o...

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Abstract

The invention provides a customer identification method, an apparatus, a device and a storage medium. The customer identification method comprises: collecting travel behavior information and vehicle information of a user, wherein the travel behavior information is information indicating travel time and driving behavior, obtaining a customer tag of the user according to the travel behavior information and the vehicle information, and obtaining a marketing strategy corresponding to the customer tag. Realized the use of insensitive travel information and vehicle information to identify the ownerof the vehicle, effectively solve the customer sensitive information difficult to obtain, easy to arouse customer disgust, reduce the customer favorable impression problem. Improve the accuracy and convenience of accurate marketing to customers.

Description

technical field [0001] The embodiment of the present invention relates to the field of product marketing, in particular to a method, device, equipment and storage medium for customer identification. Background technique [0002] With the development of the global economy, the market competition is increasingly intensified, and the competition for customer resources is also particularly fierce. It is a necessary condition for the continuous development of various industries to stabilize customer resources and achieve precise marketing to customers. [0003] In the prior art, identification of customers is mostly done by obtaining the customer's income, assets, historical consumption records, etc., to evaluate the customer's purchasing power and consumption tendency. However, the above-mentioned data are all sensitive information of customers, which are difficult to obtain. If customers are required to fill in forms or make telephone interviews, customers will be disgusted and...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 盛欢
Owner ZEBRED NETWORK TECH CO LTD
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