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Method and system for interactively and originally displaying advertising information

An advertising information and advertising technology, applied in the field of interactive native display advertising information, can solve problems such as loss rate, difficulty in conversion, restricted interactive forms of advertising products, etc., to achieve the effect of solving loss rate and improving user experience

Inactive Publication Date: 2018-11-27
HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The technical problem to be solved by the present invention is to provide a method and system for interactive original display of advertising information in view of the deficiencies of existing technologies, and to solve the problem that current advertising products are limited by the loss rate generated by interactive forms and difficult to convert

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  • Method and system for interactively and originally displaying advertising information
  • Method and system for interactively and originally displaying advertising information
  • Method and system for interactively and originally displaying advertising information

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Embodiment Construction

[0031] The present invention firstly expands a field for defining interactive behavior in the existing host advertisement information issued by the server (adding a field for identifying interactive behavior in the original advertisement information data structure), and by configuring this field can define Different interactive behaviors can be generated, but not limited to click, shake, slide, etc. The front-end parses this field to know what behavior the current advertisement needs to be triggered. With dynamic creative materials, users can also perceive the advertisement. What method needs to be used to interact with it, such as a dynamically shaking red envelope picture plus a line of text "shake", if the user is interested, it is easy to know that the phone needs to be shaken.

[0032] Secondly, expand the information of an accompanying advertisement. Structurally, the accompanying advertisement information is subordinate to the host advertisement information. They are in ...

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Abstract

The invention discloses a method and system for interactively and originally displaying advertising information. The method comprises the steps that host advertisement information is distributed by aserver end, the host advertisement information comprises interactive fields, host advertisement content information fields of host advertisement, and an accompanied advertisement information data structure; the accompanied advertisement information data structure comprises advertisement content information and displaying manners; a client receives host advertisement information, the host advertisement is rendered according to the host advertisement information; when there exists interaction between a user and the host advertisement, whether or not the interaction matches with the expanded limited interaction behavior of interaction field makers is judged by the client, and if yes, the accompanied advertisement is rendered. By means of the method and the system, the problems that current advertisement products are limited by loss rate generated by interaction manners and are hard to convert can be solved, and advertisement are supported to be interacted with users in a more diversifiedmanner.

Description

technical field [0001] The invention relates to the field of Internet advertisement delivery, in particular to a method and system for interactive original display advertisement information. Background technique [0002] At present, Internet advertisements are mainly divided into two types: video and pictures in terms of content. When users browse pages or watch videos, the advertisement information pops up. If users are interested, they can click on the advertisement information to open a link to jump to other websites. The loading speed of the website And interaction determines whether the user's subsequent behavior is to continue browsing or jump out of the webpage, which directly determines the conversion rate of the advertisement, that is, the effect of the advertisement. Specifically, the existing methods have the following problems: [0003] 1. Restricted by the form of interaction, it is basically pure viewing and weak interaction at present. The attractiveness of a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/0484G06F3/0487G06Q30/02
CPCG06F3/0484G06F3/0487G06Q30/0277
Inventor 方鸿灏郑锋肖恺吟
Owner HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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