Exhibition operation system and method based on lamplight

Abstract

The invention belongs to the technical field of advertisement exhibition, and particularly relates to an exhibition operation system and method based on lamplight. The system comprises a first advertisement information rendering module used for rendering a first advertisement according to first advertisement information after receiving the first advertisement information; a first analysis module used for analyzing the position and size information of a second advertisement; a judgment module used for judging the appearance form of the current second advertisement according to the agreed form field; a second analysis module which is used for analyzing specific second advertisement content information and determining native system controls needing to be used and positions, sizes and colors needing to be displayed by the native system controls according to the second advertisement content information; a rendering module used for rendering the specific content of the second advertisement through the native system controls; and a display module used for displaying the rendered specific content of the second advertisement. The system and the method have the advantages of being high in intelligent degree, simple in structure and high in efficiency.

Description

technical field [0001] The invention belongs to the technical field of advertising exhibitions, and in particular relates to a light-based exhibition operation system and method. Background technique [0002] At present, Internet advertisements are mainly divided into two types: video and pictures in terms of content. When users browse pages or watch videos, the advertisement information pops up. If users are interested, they can click on the advertisement information to open a link to jump to other websites. The loading speed of the website And interaction determines whether the user's subsequent behavior is to continue browsing or jump out of the webpage, which directly determines the conversion rate of the advertisement, that is, the effect of the advertisement. Specifically, the existing methods have the following problems: [0003] 1. Restricted by the form of interaction, it is basically pure viewing and weak interaction at present. The attractiveness of advertisement...

AI Technical Summary

Problems solved by technology

[0003] 1. Restricted by the form of interaction, it is basically pure viewing and weak interaction at present, the attractiveness of advertisements is small, the loss rate is high, and it is difficult to generate follow-up conversion behaviors such as clicks

[0004] 2. The landing page is opened in a new window, interrupting the user's current behavior, and the experience is poor

[0005] 3. At present, the jump action after clicking the advertisement is usually a webpage, which is much worse in loading speed and user experience than the native display of the system.

[0006] 4. In the process of advertising sales, since the experience and interaction methods of each company are similar, it is difficult to differentiate and it is difficult to increase the price

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