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Influence evaluation system construction method and system and influence evaluation method

A technology for evaluating systems and construction methods, applied in the field of data analysis, can solve problems such as artificial weighting, and achieve the effect of rigorous mathematical foundation

Inactive Publication Date: 2018-09-04
NINGBO ZHONGQING CYYUN NEW MEDIA TECH CO LTD
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Problems solved by technology

[0012] The purpose of the embodiments of the present invention is to provide a method for constructing an influence evaluation system, a system, and an influence evaluation method, so as to solve the problem of manual weighting when calculating media influence through mathematical methods

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  • Influence evaluation system construction method and system and influence evaluation method
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  • Influence evaluation system construction method and system and influence evaluation method

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Embodiment Construction

[0057] The aforementioned and other technical contents, features and effects of the present invention will be clearly presented in the following detailed description of the preferred embodiments with reference to the drawings. Through the description of specific implementation methods, the technical means and effects of the present invention to achieve the intended purpose can be understood more deeply and specifically, but the attached drawings are only for reference and description, and are not used to explain the present invention limit.

[0058] The data described in the embodiments of the present invention refers to the basic data used for influence evaluation. For example, specific reading and forwarding data. The indicators described in the embodiments of the present invention refer to the basic data variables used to calculate the evaluation results and the results of various operations, such as the number of news readings, forwarding numbers, and average reading numb...

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Abstract

The invention discloses an influence evaluation system construction method and system and influence evaluation method. The influence evaluation system construction method comprises the following stepsof: obtaining a set quantity of history data of at least one influence index in at least one influence dimensionality; respectively converting the obtained data of each influence dimensionality intodecibel numbers; and constructing an influence index model through a dimensionality reduction algorithm according to the decibel numbers. According to the influence evaluation system construction method, comprehensive influences of media objects such as articles, events and media are scientifically and quantitatively assessed through basic data such as reading numbers, like numbers, forwarding numbers and comment numbers; besides ensuring mathematically optimum, the method does not depend on preferences of calculation formula designers; all the weights are calculated according to large-scale data, so that objectivity is provided; and the finally calculated network media influences, namely the influence indexes, are based on specific media with high influences, so that values of the influence indexes have clear physical meanings.

Description

technical field [0001] The present invention relates to the field of data analysis, in particular to a method for constructing an influence evaluation system, a system, and an influence evaluation method. Background technique [0002] With the continuous development of the Internet, the dissemination of information on the Internet has far exceeded the scope, speed and influence of traditional media. In traditional media, the impact of a message is easy to assess. For example, newspapers can be described by circulation, and television can be described by ratings. However, how to effectively evaluate each piece of network information and the influence of each news website on society is difficult to accomplish in a simple way. The main reason is that the influence of every piece of information on the Internet is much richer than that of traditional media. For example, the influence of an article can be described by basic data such as overall visits, postings, readings, hits,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q50/00
CPCG06Q10/06393G06Q50/01
Inventor 翁时锋孙柱庞祯军梁丰王遵义
Owner NINGBO ZHONGQING CYYUN NEW MEDIA TECH CO LTD
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