Offline interactive advertisement system
An interactive and advertising technology, applied in advertising, commerce, equipment, etc., can solve the problems of enhancing the effect of offline advertising investment, unable to identify consumers, and unable to implement information based on their preferences and behaviors.
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[0025] The present invention will be described below in conjunction with the accompanying drawings.
[0026] The present invention relates to an offline interactive advertising system, the structural diagram of which is as follows figure 1 As shown, it includes a data fusion module, a labeling module, a database, an advertising index matching module, and an offline advertising management platform all located in the background, as well as an identification device and an advertising display screen located at the front end. The database includes a fusion database and an advertising index data base, the data fusion module performs data fusion on each consumer's online data and / or several data sources of offline data and puts the fused data into the fusion database, and the labeling module puts the fused The data is generated by affixing a number of corresponding labels according to consumer behavior habits to generate consumer label data and put it into the advertising index datab...
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