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Advertisement data aggregation query method and device

A technology of advertising data and query device, which is applied in the field of communication, can solve the problems of reducing the efficiency of aggregation and query efficiency of aggregation results, and achieves the effect of improving the efficiency of aggregation and query efficiency.

Active Publication Date: 2018-07-10
ALIBABA (CHINA) CO LTD
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  • Claims
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AI Technical Summary

Problems solved by technology

Usually, advertisers only care about the summary of their keywords over a long period of time. At this time, it is necessary to summarize the daily display, click and consumption of the advertisement style corresponding to each keyword. Over a long period of time, there may be tens of thousands of daily display, click and advertiser consumption records for the advertising style corresponding to each keyword. Aggregating tens of thousands of data will reduce the aggregated data. Efficiency, while reducing query efficiency for aggregated results

Method used

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  • Advertisement data aggregation query method and device
  • Advertisement data aggregation query method and device
  • Advertisement data aggregation query method and device

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Embodiment Construction

[0026] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0027] The advertising data summary query method provided by the present invention can be applied to figure 1 The communication system shown. Such as figure 1 As shown, the communication system includes: a server 11 , a terminal device 12 , a browser 13 , and a remote server 14 . It should be noted, figure 1 The communication system shown can be applicable to different network stan...

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Abstract

The embodiment of the invention provides an advertisement data aggregation query method and device. According to the embodiment of the invention, time information of advertisement data which terminalequipment needs to query is divided according to different time granularities to obtain time periods of the different time granularities; aggregation results of advertisement data in the time periodsof all the time granularities are respectively queried according to the time periods of the different time granularities; and then the aggregation results of the advertisement data in the time periodsof all the time granularities are aggregated into an aggregation result of the advertisement data in a time length on which the terminal equipment needs to carry out a query. Therefore, compared withcarrying out aggregation by the prior art on the basis of daily records of display, clicking and advertiser consumption, the method improves aggregation efficiency, and also improves query efficiencyof the aggregation result at the same time.

Description

technical field [0001] The embodiments of the present invention relate to the field of communication technology, and in particular, to a method and device for summarizing and querying advertisement data. Background technique [0002] Advertisement is a means of publicity that transmits information to the public openly and widely through a certain form of media for a specific need. [0003] Advertisements in different industries require different ad styles. For the same advertiser, the advertiser can purchase some keywords, and the ad designer can design the ad style according to the keywords owned by the advertiser. For example, one keyword corresponds to one advertisement style. When a netizen enters one or some search terms in a search engine, the search engine will display the search results and insert one or more advertisement styles in the search results. If the advertisement style is attractive enough to the netizen, then Netizens will click on the advertisement patt...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/0242G06F16/489
Inventor 张红强何修峰
Owner ALIBABA (CHINA) CO LTD
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