Cross-platform network opinion leader ranking method

Abstract

The invention discloses a cross-platform network opinion leader ranking method. The method comprises the following steps of S1: collecting internet celebrities dispersed in more than 30 network platforms of 5 major types of Sina Microblog, WeChat Official Account, a comprehensive video website, a short video application and a live broadcast platform to form an internet celebrity sample library; and S2: deriving a comprehensive score of an internet celebrity ranking list by reference to a weight calculation formula after standardization processing of original spread data, wherein the comprehensive score of the internet celebrity ranking list comprises three major dimensions of internet celebrity self-spread, internet public opinion volume and a spread score increase item, and the full scoreis 1,500. The cross-platform assessment on the internet celebrities follows current spread and commercial trends, namely, "people" gradually become commercial and flow nodes, so that the comprehensive assessment on network opinion leaders is especially meaningful; and the internet celebrity sample library and the internet celebrity ranking list are updated per month, so that current internet celebrity ranking situation can be reflected more timely and comprehensively.

Description

technical field [0001] The invention relates to the technical field of cross-platform network opinion leader ranking methods, in particular to a cross-platform network opinion leader ranking method. Background technique [0002] At present, many online platforms will rank the accounts active on the platform according to the communication data of their respective platforms, but few can do cross-platform evaluation, which makes the statistical platform incomplete. With the current development of network technology and social media, many online opinion leaders will operate accounts on multiple platforms at the same time to communicate. Therefore, it would be biased to rank only based on the communication status of one platform. In this context, we have launched a cross-platform Internet celebrity ranking list, which integrates the communication data of Internet celebrities on various network platforms, so as to reflect the communication status of Internet celebrities in a more ...

AI Technical Summary

Problems solved by technology

[0003] In addition, the existing Internet celebrity ranking list lacks an authoritative definition of the group of Internet celebrities, and often only generalizes the characteristics of a certain aspect of Internet celebrities. For example, some lists only include awl-faced Internet celebrities, excluding Many other categories of opinion leaders active in the online world

There are also lists that are too broad to include many traditional opinion leaders who are not online students, which is obviously not standardized

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