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Interactive marketing platform and realization method

A technology of interactive platform and implementation method, applied in marketing, voice analysis, market data collection, etc., can solve problems such as flashback, high hardware cost, delay, etc., and achieve the effect of improving fun and enriching advertising models

Inactive Publication Date: 2018-04-27
北京众蓝影云科技有限责任公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The biggest problem with WIFI technology is that, firstly, the hardware cost is high, and special personnel are required for on-site maintenance; secondly, the experience is poor, because the communication between the local network and the server has certain restrictions on the participating users. increase, the overall experience effect will drop a lot, such as failure to open, delay, flashback and other problems

Method used

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Examples

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Embodiment Construction

[0021] The present invention will be further described below in conjunction with embodiment:

[0022] The present invention realizes the real-time interaction between the offline physical screen and the user's mobile device through the audio watermarking technology; the audio watermarking technology is a kind of information hiding technology, which is to embed specific digital information in the audio track or audio of the video. Using spread spectrum, the digital information is superimposed as a narrowband signal on the broadband channel at a specific position of the original content, and the embedding of specific data is realized by using the masking effect of the human ear without affecting the integrity and availability of the original content.

[0023] The interactive marketing platform of the present invention includes an interactive platform module, a watermark generation and embedding platform module, a watermark detection and extraction platform module, the output end ...

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Abstract

The invention discloses an interactive marketing platform and belongs to the network marketing technology field. The interactive marketing platform comprises an interactive platform module, a watermark generation and embedding platform module and a watermark detection and extraction platform module. A realization method of the interactive marketing platform comprises the steps of making an interactive content and defining an identifier; generating watermark information and embedding; detecting the watermark information and extracting; and carrying out data matching, triggering the interactivecontent and the like. In the invention, an offline outdoor advertisement is converted into a digital advertisement, an advertisement mode is enriched, a passive advertisement is converted into an active mode and interestingness of the advertisement is increased; through a user interaction behavior, an advertisement injecting effect is assessed and an injecting strategy is further guided; and direct conversion of marketing and selling is realized.

Description

technical field [0001] The invention belongs to the technical field of network marketing, and in particular relates to an interactive marketing platform and a realization method. Background technique [0002] At present, the more mature interactive marketing technologies in the market include code scanning technology, split screen technology, and WIFI (wireless local area network) technology; [0003] Scanning technology is a technology based on two-dimensional code or barcode information acquisition and push technology. By storing information including interactions and pushes in QR codes or barcodes, it can be displayed on the big screen. Use the code scanning function of the smartphone application to display and push content on the mobile phone; the disadvantage of scanning code interaction is that it is relatively simple and backward, and the user experience depends entirely on the experience on the mobile phone after scanning the code. This technology needs to be activ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G10L19/018H04N21/8358
CPCG06Q30/0201G06Q30/0244G06Q30/0277G10L19/018H04N21/8358
Inventor 朱天邓涛
Owner 北京众蓝影云科技有限责任公司
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