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Brand information push method and device and electronic equipment

An information push and brand technology, applied in the field of information processing, can solve the problems of low push efficiency, lack of goal, singleness, etc., and achieve the effect of improving push efficiency, strong goal, and improving push efficiency.

Active Publication Date: 2018-03-13
成都高德唯斯科技股份有限公司
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

However, the current information push mechanism is relatively simple and lacks targeting. It generally pushes popular brands or products to everyone, and the push efficiency is low.

Method used

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  • Brand information push method and device and electronic equipment
  • Brand information push method and device and electronic equipment
  • Brand information push method and device and electronic equipment

Examples

Experimental program
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Embodiment Construction

[0043] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0044] In the first example, see figure 1 , the brand information push method provided in this embodiment includes the following steps:

[0045] S101. Collect inherent attribute information of consumers. The inherent attributes of...

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Abstract

The invention relates to a brand information push method and device and electronic equipment, and the method comprises the steps: collecting the inherent attribute information of a consumer; obtainingthe information of a scene where the consumer wants to do shopping, and calling a business state correlated with the scene information according to the scene information; calling a pre-built consumermodel of the consumer based on a consumption account in the inherent attribute information, calling the information of a first brand corresponding to the business state from the consumer model, and pushing the information to the consumer. According to the invention, the method achieves the information push based on all consumers, and is well targeted, so the pushed information accords with the consumption habit of the consumer, and the push efficiency is improved.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a brand information push method, device and electronic equipment. Background technique [0002] In today's era, Internet technology plays a very important role in social networking, shopping, etc., and is an indispensable part of people's lives. For example, companies or shopping platforms use Internet technology to push products, which is cheaper and more effective than traditional advertising. However, the current information push mechanism is relatively simple and lacks targeting. It generally pushes popular brands or products to everyone, and the push efficiency is low. Contents of the invention [0003] The purpose of the present invention is to improve the low efficiency of information push existing in the prior art, and provide a brand information push method, device and electronic equipment. [0004] In order to achieve the purpose of the above ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0255G06Q30/0631Y02D10/00
Inventor 郑跃飞
Owner 成都高德唯斯科技股份有限公司
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