Data processing-based accurate marketing method and apparatus, device and storage medium

Abstract

Embodiments of the invention disclose a data processing-based accurate marketing method and apparatus, a device and a storage medium. The method comprises the steps of constructing a data space cube according to attributes of historical customer data; dividing the data space cube into a plurality of sub-data units; obtaining all positive data units in the sub-data units; and determining a high-dimensional data space where all the positive data units are located, and determining a customer group corresponding to the high-dimensional data space. By adopting the scheme, the marketing accuracy offinancial businesses is improved; the manpower resource and cost consumption of financial business marketing is reduced; and the loss of high-quality customers is effectively avoided.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of big data marketing, and in particular to a precision marketing method, device, equipment and storage medium based on data processing. Background technique [0002] The concept of precision marketing was proposed by Lester Wunderman of the United States in 1999. It is a method based on consumer behavior, finely classifying customers into categories, and striving for maximum business benefits. [0003] The current marketing methods of financial products mainly rely on the experience or intuition of financial business personnel to make decisions. Taking telemarketing as an example, bank business personnel usually determine the customer groups to be marketed based on their own understanding of the business and their intuitive feelings for different customer groups. This marketing method has the following defects: [0004] 1. The accuracy of marketing by business personnel based on ...

AI Technical Summary

Problems solved by technology

[0004] 1. The accuracy of marketing by business personnel based on personal experience, understanding and intuition is usually relatively low;

[0005] 2. A large amount of human resources and expenses are consumed on ineffective marketing targets;

[0006] 3. It is easy to lose potential high-quality customer groups

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