An accurate marketing method based on a block chain

Abstract

The invention discloses an accurate marketing method based on a block chain, and the method comprises the steps: when a consignee takes a parcel on a parcel cabinet, inquiring the logistics information stored on the block chain according to a parcel taking code, and extracting a corresponding parcel taking mobile phone number; inquiring Whether a corresponding consignee user account exists or notaccording to the consignee mobile phone number, and if yes, matching and putting a corresponding advertisement on the parcel cabinet according to marketing sharing information in the consignee user account; Otherwise, according to the logistics information, matching corresponding advertisements and putting the advertisements on the parcel cabinet. By adopting the technical scheme, the advertisement putting efficiency can be improved, and the marketing accuracy can be improved.

Description

Technical field [0001] The present invention relates to the technical field of blockchain, in particular to a precision marketing method based on blockchain. Background technique [0002] Existing advertising display screens usually play recorded advertisements in a loop, such as the display screen on a parcel box. The recorded advertisements are played during unmanned pickup or pickup. However, the content and products of these advertisements are not Not applicable to all pickups. Even if the picker sees the relevant advertisement, it will not produce buying interest or ideas, and the advertising efficiency is poor. [0003] In order to improve the effectiveness of advertising, the existing delivery methods also include calculating the flow of people in the advertising area and the age group of the people to control the type of advertising, but these delivery methods are carried out from the perspective of the marketer. Advertising carousel does not carry out advertising marketi...

AI Technical Summary

Problems solved by technology

[0002] Existing advertising display screens usually play recorded advertisements in a loop, such as the display screen on the parcel box, and the recorded advertisements are played during the period when no one is picking up the package or when the package is being picked up, but the content and products of these advertisements are not Not available for all pickups

Even if the recipient sees relevant advertisements, they will not generate buying interest or ideas, and the effectiveness of advertising is poor

[0003] In order to improve the effectiveness of advertising, the existing delivery methods also include controlling the type of advertisements by calculating the flow of people in the area where the advertisements are placed, the age of the people, etc., but these delivery methods are all carried out from the perspective of marketers. Advertising rotation does not carry out advertising marketing from the perspective of consumers or customers, and the revenue generated by its advertising is not ideal

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