Method and device for analyzing quality of advertising traffic

An analysis method and quality technology, applied in the computer field, can solve the problem of inability to accurately judge the quality of Internet advertising traffic, and achieve the effect of accurate evaluation and avoidance of abnormality.

Active Publication Date: 2017-10-10
上海精数信息科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention provides a method and device for analyzing the quality of advertising traffic to solve the problem in the prior art that the quality of Internet advertising traffic cannot be accurately judged

Method used

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  • Method and device for analyzing quality of advertising traffic
  • Method and device for analyzing quality of advertising traffic
  • Method and device for analyzing quality of advertising traffic

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Embodiment Construction

[0030] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0031] figure 1 It is a flow chart of the method for analyzing the advertisement traffic quality provided by Embodiment 1 of the present invention. This embodiment relates to a specific process of determining the quality of advertisement traffic. Such as figure 1 As shown, the method includes the following steps:

[0032] S101: Receive an...

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Abstract

The invention provides a method and device for analyzing quality of advertising traffic. The method comprises the steps of receiving an analysis request for the quality of advertising traffic with an advertising mark, obtaining traffic data corresponding to the advertising mark, and analyzing and processing relevant information corresponding to a pre-configured analysis field identifier in the traffic data corresponding to the advertising mark according to the pre-configured analysis field identifier to judge whether a corresponding exception exists in the relevant information corresponding to the pre-configured analysis field identifier or not; when judging that the exception exists in the relevant information corresponding to the pre-configured analysis field identifier, querying the exceptional relevant information corresponding to the pre-configured analysis field identifier exists in a white list or not; and if all exceptional relevant information corresponding to the pre-configured analysis field identifier exists in the white list, judging that the quality of the traffic data corresponding to the advertising mark is normal.

Description

technical field [0001] The invention relates to the field of computers, in particular to a method and device for analyzing the quality of advertisement traffic. Background technique [0002] With the rapid development of emerging media such as the Internet, social media, and network technology, Internet advertising has gradually become an important profit model for websites. The process of an advertiser placing online advertisements on a certain website or mobile application involves the interests of the advertiser itself, the advertising agency and the media, and all parties consciously use technical means to create false traffic out of their own interests. Or in order to achieve phenomena such as high drama popularity, high column ratings, and large website traffic, etc., shoddy methods are used to increase traffic, resulting in the fact that various media cannot obtain objective, accurate, and real traffic conditions based on the amount of traffic data. Therefore, there ...

Claims

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Application Information

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IPC IPC(8): H04L29/06G06Q30/02
CPCG06Q30/0242H04L63/1425
Inventor 黄山姗
Owner 上海精数信息科技有限公司
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