Data processing method and apparatus

A data processing and data technology, applied in the computer field, can solve the problems of inability to quickly determine, display efficiency is not high, and data cannot be obtained, and achieve the effect of improving display efficiency, good display effect, and reducing display resources.

Active Publication Date: 2017-07-07
ZHEJIANG TMALL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, for sellers, since they cannot obtain the data of the e-commerce platform, they cannot quickly determine which marketing scenario their qualifications meet. If they send an application request to a certain marketing scenario, the e-commerce platform needs to review it. The operation in the client is cumbersome and takes up more client resources. For the e-commerce platform, an additional review process is also added, which also takes up more server resources.
Moreover, since merchants cannot know which marketing scene their product objects are placed in can be promoted more effectively and have more transaction volume, they may blindly choose a certain marketing scene, which may be due to the display of the product object in this marketing scene The efficiency is not high, and the number of available product objects in this marketing scenario is greater than the number of display positions, so the merchant’s product objects cannot be displayed, which may lead to a lack of other marketing scenarios with high display efficiency and vacant positions for this product object Commodity objects, wasting the display resources of this marketing scenario

Method used

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Examples

Experimental program
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Embodiment 1

[0036] Reference figure 1 , Shows a step flow chart of an embodiment of a data processing method of the present application, which may specifically include the following steps:

[0037] Step 110: Receive a suggestion request submitted by a user; the suggestion request includes the first object and the user ID;

[0038] In the embodiment of the present application, the user may be a merchant of an e-commerce platform, and the user may submit a suggestion request to the server of the click commerce platform in its client, and the server of the e-commerce platform receives the suggestion request.

[0039] When the user sends a suggestion request, the suggestion request may include the first object and the user identifier.

[0040] The first object may be a commodity object, and the user identification may be a merchant ID.

[0041] For the convenience of description, in the subsequent description, the user uses the merchant to describe, the first object uses the commodity object to describ...

Embodiment 2

[0129] Reference figure 2 , Shows a step flow chart of an embodiment of a data processing method of the present application, which may specifically include the following steps:

[0130] Step 210: Pre-build a transaction value prediction model and a registration volume prediction model.

[0131] The transaction value prediction model and the registration volume prediction model can be constructed in a similar principle to the first embodiment.

[0132] Step 212: Receive a suggestion request submitted by the user; the suggestion request includes the first object and the user ID;

[0133] For example, when the merchant xxx submits a suggestion request, the suggestion request includes the product object: yyy and the merchant ID: xxx. At this time, yyy and characteristic data can be entered into the merchant database to be evaluated.

[0134] Step 214: Obtain the attribute information corresponding to the user ID, and filter the object display environments that match the attribute informat...

Embodiment 3

[0153] Reference image 3 , Shows a step flow chart of an embodiment of a data processing method of the present application, which may specifically include the following steps:

[0154] Step 310: Send a suggestion request to the server; the suggestion request includes the first object and the user ID;

[0155] In this embodiment of the application, the merchant can send a suggestion request to the server of the e-commerce platform in its client.

[0156] Step 320: Receive the display suggestion returned by the server according to the suggestion request, and display it in the client; the display suggestion is generated by the server based on the object display environment that matches the first object; the one that matches the first object The object display environment is determined according to the historical record of each object display environment; the object display environment is obtained by filtering in the object display environment according to the attribute information of t...

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Abstract

The present invention provides a data processing method and apparatus and belongs to the computer technical field. According to the data processing method and apparatus of the present invention, the attribute information of a user is matched with the application conditions of all object display environments according to a suggestion request submitted by the user, so that object display environments conforming to the attribute information of the user can be screened out; an object display environment which is corresponding to the suggestion request and is matched with a first object is analyzed according to the historical records of each object display environment, for example, the historical records of the transaction data of each first object and the historical records of the registration data of each first object, and the number of the display positions of the object display environments; and a suggestion is generated based on the object display environment and is returned to the client end of the user, so that the client end can display the suggestion. With the data processing method and apparatus of the invention adopted, the operation of the user can be decreased, the occupancy of the resources of a system can be decreased, the overall display efficiency of the object display environments can be increased, and the waste of the display resources of the object display environments can be reduced.

Description

Technical field [0001] This application relates to the field of computer technology, in particular to a data processing method and a data processing device. Background technique [0002] With the development of Internet technology, more and more users publish information on the Internet. There is the following data processing scenario in the Internet: [0003] The data display party sets up various object display environments in the server, and different object display environments can display the information required by a specific user group, so as to provide faster information browsing channels for the user group. The data presenter sets different conditions for different object display environments in practice, and the data provider can apply to display its first object in one or several object display environments. However, in practical applications, users need to continuously send query requests to different servers to query the conditions of each display environment, and th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06N20/00
CPCG06Q30/0282G06Q30/0641G06N20/00G06Q30/02G06F16/248G06F16/9535G06F16/24578G06Q30/0631
Inventor 王瑜陈凡杨洋叶舟
Owner ZHEJIANG TMALL TECH CO LTD
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