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Sale promotion engine realization method catering for Chinese marketing habit

An engine and customary technology, applied in the computer field, to achieve the effect of improving responsiveness

Inactive Publication Date: 2017-02-15
上海宝尊电子商务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, there are no reports on the above-mentioned flexible and convenient plan that conforms to Chinese marketing habits and can cover most promotional activities.

Method used

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  • Sale promotion engine realization method catering for Chinese marketing habit
  • Sale promotion engine realization method catering for Chinese marketing habit
  • Sale promotion engine realization method catering for Chinese marketing habit

Examples

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example

[0049] Promotion example: A 20% discount for the entire order of 100 or more for the product A5 between July 1 and July 10, 2016. All users in the mall can enjoy this discount activity.

[0050] The first step is to open the product filter function in promotion management, create a new product range filter, name it: A5 promotion, select its filter type as product, and add A5 product to the list;

[0051] The second step is to open the crowd filter function in promotion management, create a new crowd range filter, name it: A5 promotional crowd, select its filter type as grouping, and add all to the list;

[0052] The third step is to open the promotion editing, and set the promotion name, effective start time, and activity corner mark;

[0053] The fourth step is to set the beneficiary group, and the member filter selects the A5 promotion group in the group;

[0054] The fifth step is to set the scope of product promotion, and the product filter selects the A5 prom...

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Abstract

The invention relates to a sale promotion engine realization method catering for Chinese marketing habit, and the method comprises the following steps: configuring a promotion-related check and management interface at the management platform at the back end; establishing promotion rules; and designing a corresponding database tablet to save already designed protection rules related data; providing notice service among the network nodes so as to synchronize the promotion data among the nodes. According to the invention, generally speaking, an expression manner is used to show the promotion activity rules, and there is already a plurality of activities designed just through the combination of expressions. Such manner has great flexibility and also supports self-expansion. The method is also beneficial for people to have better understanding about promotion. As the method is based on a platform and the promotion is also configured to be related with the shop where the current account of a user is being used. Therefore, the user does not have to be concerned that the promotion activity on the platform involves more shops.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method for implementing a sales promotion engine that conforms to Chinese marketing habits. Background technique [0002] In the domestic market, brand promotions are changeable and frequent, and whether they can quickly keep up with this speed at this time is a problem for the current e-commerce platform. In order to increase daily sales, in addition to promotions on weekdays, brands will also use various promotional offers to increase the conversion rate of traffic. All these are normal needs of the brand. However, in the platform-level e-commerce system, due to the lack of unified organization and planning of promotional functions, complete customization is required for each promotion, and these customizations are not necessarily universal, resulting in more and more customizations and more and more code management. The more confusing, the more difficult it is to customi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06F17/30
CPCG06F16/2455G06F16/22G06F16/252G06Q30/0207G06Q30/0239G06Q30/0607
Inventor 陆君孙慧侯文权仇文彬吴骏华陈兆明徐立霞顾文陈璐周红霞林浩
Owner 上海宝尊电子商务有限公司
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