Outdoor advertisement monitoring system and method

Abstract

The invention relates to an outdoor advertisement media monitoring system, and especially relates to an outdoor advertisement monitoring system and method. The system comprises a mobile terminal, a media advertisement terminal and a system terminal, wherein the mobile terminal, the media advertisement terminal and the system terminal are connected mutually through a wireless network. The system terminal is used for prestoring information of all monitored media advertisement terminals, and can carry out calculation analysis and processing on the received data information; the mobile terminal can carry out image acquisition, and sends the collected images to the system terminal; and the media advertisement terminal can guide the mobile terminal to enter an optimum acquisition area. The beneficial effects are that the system and method are high in practicality, greatly save maintenance cost, and enhance the advertisement propaganda effect when consumers carry out information acquisition; through the mutual connection of the mobile terminal, the media advertisement terminal and the system terminal, the optimized image information and the most accurate position information can be obtained, and the monitoring result is allowed to reach zero error; and the system and method are especially suitable for large-range popularization use.

Description

technical field [0001] The invention relates to a monitoring system for outdoor advertising media, in particular to an outdoor advertising monitoring system and method. Background technique [0002] Out-of-home media is an important form of physical advertising. The main places of delivery are along highways, along railway lines, city streets, building exterior walls, etc. At present, outdoor advertising is developing rapidly. With the advent of the Internet and the era of big data, Customers are also paying more and more attention to the data, effect and quality of advertising releases. However, due to the scattered placement of outdoor advertisements, it is not easy to manage. In actual operation, it is often easy to lose advertising benefits due to factors such as equipment maintenance, screen errors, stealing and missing publications, human or natural damage; and the management party is aware of the above situation. Therefore, there have been many inventions of systems ...

AI Technical Summary

Problems solved by technology

However, due to the scattered placement of outdoor advertisements, it is not easy to manage. In actual operation, it is often easy to lose advertising benefits due to factors such as equipment maintenance, screen errors, stealing and missing publications, human or natural damage; and the management party is aware of the above situation. Therefore, there have been many inventions of systems or methods for monitoring outdoor advertisements. In order to avoid the traditional human inspection method, an information collection device is added on the original basis for monitoring, but the cost of such methods is too high. Once an error is found Or damage still requires staff to go to maintain, so this kind of method also has disadvantages such as difficult management, large deviation of monitoring results, and untraceable monitoring results within a certain period of time. Research

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