Mouth-to-mouth spread-based incentive privacy protection-containing electronic coupon diffusion method and system

Abstract

The invention discloses a mouth-to-mouth spread-based incentive privacy protection-containing electronic coupon diffusion method and system. According to the method, a real scene in which a certain user always receives coupons from a plurality of friends and neighbors is considered, and a spread activation model is adopted; incentive participants actively replicates and diffuse electronic coupons through smart mobile devices and by using the mobility and social interaction of the incentive participants; and the copy behaviors of the users are recorded in the electronic coupons in a privacy protection manner, and are adopted as a basis for calculating compensations. With the method adopted, the users can be effectively encouraged to spread the coupons, and the privacy of the participants can be also protected, namely, the identity identifiers of the participants are only known by their neighbors who have direct social interaction with the participants. The system involves three types of entities, namely, an information source, mobile users and a trusted third party, and includes a coupon diffusion module and a compensation exchange module, wherein the diffusion module diffuses the coupons in a privacy protection manner between the information source and the mobile users as well as between the mobile users, and records the identity identifiers of the participants in the coupons.

Description

technical field [0001] The invention relates to an electronic coupon diffusion method and system based on word of mouth and privacy protection with embedded incentives, and belongs to the technical fields of e-commerce and mobile social networks. Background technique [0002] Nowadays, smart devices are widely used. These devices have strong computing and storage capabilities, and support multiple wireless interfaces (such as Bluetooth, WiFi, and cellular interfaces, etc.), thus stimulating many innovative applications. In particular, there will be a large number of smart terminals in the adjacent area, so that people's mobility and social connections can be fully utilized, and direct connections between devices (such as using Bluetooth, WiFi Direct, etc.) can be used to collaboratively provide effective Social interaction and content sharing. A promising application is the distribution of commercials, especially electronic coupons. Coupons are one of the most used (and mo...

AI Technical Summary

Problems solved by technology

The second is the privacy issue, which includes two issues. On the one hand, the private information of each participant cannot be disclosed to external "snoopers" (that is, threats from the outside); on the other hand, since the forwarding behavior involves many Usually, each participant only trusts (and exposes certain sensitive information, such as identity identifiers, etc.) Participants) know that they have participated in the forwarding of electronic coupons, that is, they will not expose their sensitive identities to these unfamiliar participants (threats from the inside)

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