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Advertisement putting method and device

A delivery method and advertising technology, applied in the computer field, can solve problems such as low accuracy rate of advertisement delivery, large difference in the actual conversion rate calculated by a third party, failure to watch advertisements, etc., and achieve the effect of increasing conversion rate and accuracy rate

Inactive Publication Date: 2016-08-10
LETV HLDG BEIJING CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the user may have closed the video while watching the video and did not watch the advertisement in the middle, resulting in a large difference between the conversion rate calculated by the third party and the real value, resulting in a low accuracy rate of advertisement placement

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] figure 1 It is a flow chart showing the advertisement delivery method according to Embodiment 1 of the present invention. by including as Figure 4 The computer system of the shown device executes the method.

[0028] refer to figure 1 , in step S110, during the playing process of the target video, when the time interval between the time point when the target video is currently played and the predetermined advertisement insertion time point is less than a predetermined duration threshold, send the target video to the server. Ad acquisition request at the above ad break time point.

[0029] Wherein, the target video may be any video, such as a TV series video or a movie video of a certain episode. The duration threshold can be set according to the actual situation, for example, 5 minutes or 3 minutes. The server may be a video server, or an advertisement server that provides advertisement data, etc.

[0030] Specifically, when a user needs to watch a certain video ...

Embodiment 2

[0045] image 3 is a flow chart showing the method for placing advertisements according to Embodiment 2 of the present invention, and the embodiment can be regarded as figure 1 and figure 2 Yet another specific realization scheme combined. The advertisement delivery method provided in this embodiment can be implemented jointly by the terminal device, the video server and the advertisement server. Through the processing method of Embodiment 2, the advertisement conversion rate calculated by the advertisement server can be made more accurate, so that subsequent advertisements can be accurately placed.

[0046] refer to image 3 , in step S310, during the playing process of the target video, when the time interval between the time point when the target video is currently played and the predetermined ad break time point is less than a predetermined duration threshold, the terminal device sends the target video to the video server Ad acquisition request at the ad break time poi...

Embodiment 3

[0057] Based on the same technical idea, Figure 4 It is a logical block diagram showing an advertisement delivery device according to Embodiment 3 of the present invention. refer to Figure 4 , the device includes an advertisement acquisition request sending module 410 , an advertisement data receiving module 420 and an advertisement data setting module 430 . Wherein, the advertisement acquisition request sending module 410 is connected with the advertisement data receiving module 420 , and the advertisement data receiving module 420 is connected with the advertisement data setting module 430 .

[0058] The advertisement acquisition request sending module 410 is used to send the target video to the server when the time interval between the time point when the target video is currently played and the predetermined advertisement insertion time point is less than a predetermined duration threshold during the playing process of the target video. Ad acquisition request at the ad...

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Abstract

The embodiment of the invention provides an advertisement putting method and device. The method comprises: sending the advertisement obtaining request f an object video at an advertisement insertion time point to a server in the playing process of the object video when the interval between the time point of the played object video at present and a preset advertisement insertion time point is small a presetting duration threshold; and receiving the advertisement data corresponding to the advertisement obtaining request from the server, and arranging the advertisement data at the advertisement insertion time point of the object video. According to the embodiment of the invention, the advertisement putting method and device are able to improve the advertisement conversion rate in the process of user watching a video so as to improve the accuracy of the advertisement putting.

Description

technical field [0001] The invention relates to computer technology, in particular to a method and device for placing advertisements. Background technique [0002] Usually, when a video is played, corresponding advertisements will be set at the beginning and middle of the video, and the user can continue to watch the relevant content of the video only after watching the advertisements. [0003] Currently, most of the advertisements in videos come from third parties (advertising providers). When a user watches a video, they send a video request to the video server, and the video server obtains advertisements from the third-party server and sets them at the beginning and middle of the video respectively. Then, the server can send the advertisement information and the relevant information of the video to the to the user. The third party calculates the delivery rate and conversion rate of the advertisement through information such as the number of times the advertisement is ob...

Claims

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Application Information

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IPC IPC(8): H04N21/437H04N21/44H04N21/81
CPCH04N21/437H04N21/44H04N21/44016H04N21/812
Inventor 张鹏
Owner LETV HLDG BEIJING CO LTD
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