Property user screening method

A screening and user technology, applied in marketing, market data collection, etc., can solve problems such as failure to achieve results, user complaints, etc., and achieve the effect of increasing the rate of positive reviews, increasing the rate of sales transactions, and increasing the rate of repeat purchases

Inactive Publication Date: 2016-06-01
广西住朋购友文化传媒有限公司 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Because the traditional marketing method has no technical means to achieve real customer-oriented marketing, it can never achieve satisfactory results and easily cause problems such as user complaints

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] A method for screening real estate users, including data screening, comprising the following specific steps:

[0030] (1) Collect various activity behaviors of target users that meet the set screening, and assign various user activity behaviors respectively;

[0031] (2) According to the assignment in step (1), multiply the number of times of each activity behavior of each target user by the assignment of each activity behavior, and then add up the activity behaviors of all the first target users for a period of several days and make a statistical sum. value, and then enter the screening database as the standard value;

[0032] (3) randomly select a target user, multiply the number of each activity behavior of it by the assignment of each activity behavior preset in step (1), and then obtain the total value of the activity behavior of the target user;

[0033] When the behavioral sum value of the target user is less than or equal to 40% of the standard value, the targe...

Embodiment 2

[0039] Assign different activity behaviors of target users, such as online customer service interaction behavior = 1, group purchase registration = 2, product collection activity behavior = 3, member registration behavior = 4, telephone interaction activity behavior = 5... The selected time period is 2015 From April 4th to April 9th, 2015, all target users' activities are counted, and the default value is the standard value;

[0040] Randomly select a target user and make statistics on their different activity behaviors:

[0041] Xn represents user behavior assignment, and each behavior is assigned a certain score;

[0042] X1 represents visiting the online sales department to sign up for group purchase of the real estate, and the score is X1;

[0043] X2 represents a free telephone consultation for a real estate, and the score is X2;

[0044] X3 represents offline registration for a line viewing group activity, and the score is X3;

[0045] The sum is Y=bX1+cX2+dX3+…+nXn ...

Embodiment 3

[0053] Assign different activity behaviors of target users, such as product information reservation activity behavior=2, group purchase registration=3, product collection activity behavior=5, member registration behavior=4, telephone interaction activity behavior=4... The selected time period is 2015 Statistical statistics of all target users' activities from March 3, 2015 to March 8, 2015, the default is the standard value;

[0054] Randomly select a target user and make statistics on their different activity behaviors:

[0055] Xn represents user behavior assignment, and each behavior is assigned a certain score;

[0056] X1 represents visiting the online sales department to sign up for group purchase of the real estate, and the score is X1;

[0057] X2 represents a free telephone consultation for a real estate, and the score is X2;

[0058] X3 represents offline registration for a line viewing group activity, and the score is X3;

[0059] The sum is Y=bX1+cX2+dX3+…+nXn ...

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Abstract

The invention discloses a property user screening method, comprising steps of collecting various activity behaviors satisfying the set screening, performing assignment on the activity behavior of the user, multiplying the activity behavior times of each target user with the assignment of each active behavior according to the assignment of the step 1, with the day number as a date, performing addition on the activity of the first target user to count the total value, entering the total value into the screening database as a standard value, randomly choosing a target user, performing behavior summation statistic on the total times of different behaviors of the target user, comparing with the standard value to achieve a certain percentage, and dividing the target users into the users with low demands, medium demands and high demands. The invention can perform assignment and total statistic on the various activity of the various target users, compares with the preset standard value, can fast and accurately classify the property purchaser with different demands, and can perform the suitable marketing strategy on the property purchasers with different-level demands.

Description

technical field [0001] The invention relates to the field of real estate e-commerce, in particular to a method for screening real estate users. Background technique [0002] There are usually two traditional business marketing methods. One is to obtain business needs through market research and develop a reverse group or all users for business promotion; the second is to study historical data to obtain potential business needs and target user groups. , for business promotion for a group of users. The first method is business-oriented marketing. It is impossible for the market to conduct research on hundreds of millions of users. The results are one-sided. The business developed according to this is very energy-saving and has deviations, which also makes the enterprise bear high marketing costs; method The second is user-oriented marketing, but traditional operational data is a discrete unit, and it is very difficult to retrieve the target user group. Even if the target user...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 李维胜陈志新
Owner 广西住朋购友文化传媒有限公司
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