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Soft advertising data monitoring and mining system and method thereof

A data monitoring and data mining technology, which is applied in the direction of electrical digital data processing, special data processing applications, instruments, etc., can solve the problems of soft and wide data extraction requiring manual operation, unable to automatically collect massive video resources, and consuming manpower and material resources.

Active Publication Date: 2016-02-17
北京击壤科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The technical problem to be solved by the present invention is to provide a soft and wide data monitoring and mining system and its method, so as to overcome the problems existing in the prior art that it cannot automatically collect massive video resources, and soft and wide data extraction requires manual operation, which consumes a lot of manpower and material resources, etc. question

Method used

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  • Soft advertising data monitoring and mining system and method thereof
  • Soft advertising data monitoring and mining system and method thereof
  • Soft advertising data monitoring and mining system and method thereof

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Embodiment Construction

[0060] Specific embodiments of the present invention are given below, and the present invention is described in detail in conjunction with the drawings.

[0061] The present invention is a system and method for monitoring soft data and digging deep into soft data, which is proposed for soft data monitoring and data mining. By processing the collected soft data, the processed soft data is used Further data mining to query and push soft and wide data.

[0062] figure 1 It is a schematic flow chart of the method of the present invention, as figure 1 As shown, a kind of soft wide data monitoring and mining method provided by the present invention comprises:

[0063] Data collection step S10: for collecting video data based on a step-by-step aggregation collection scheme for the broadcast content of multiple TV channels;

[0064] Data storage step S20: for compressing and storing the collected video data;

[0065] Data processing step S30: performing feature matching on the com...

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Abstract

The invention discloses a soft advertising data monitoring and mining system and a method thereof. The system comprises a client inquiring and subscribing module which is used for inquiring and subscription of the required hard advertising data and soft advertising data for a client; and a client terminal which is used for performing regular pushing of the data subscribed by the client in multiple modes. The method comprises the following steps of a data acquisition step which is used for performing video data acquisition on playing content of multiple television channels based on a step-by-step collection acquisition scheme; a data storage step which is used for compression and storage of the acquired video data; a data processing step which is used for performing feature matching on the compressed and stored video data based on the extracted features and completing identification processing of the video data and generating the hard advertising data and the soft advertising data respectively; and a data mining data which is used for performing data mining on the hard advertising data and the soft advertising data. The invention also discloses the soft advertising data monitoring and mining system.

Description

technical field [0001] The invention relates to the fields of broadcast and television media embedded advertisement monitoring, pattern recognition and data mining, in particular to a software broadcasting data monitoring and mining system and method thereof. Background technique [0002] Traditional interstitial advertisements always grab the screen when the TV program is at its most exciting. This kind of advertisement that forcibly diverts the audience's attention is called hard advertisement. It is precisely because of the compulsion of hard advertising that it is resisted by the audience, which also makes the development of hard advertising encounter a bottleneck, so advertisers have begun to turn to more targeted and low-resistance communication methods. Through the development and utilization of various channels, advertising practitioners use recessive methods to carry out advertising, and extend commercial advertising elements to the field of culture and art. Televis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/25H04N21/235H04N21/442H04N21/262G06F17/30
CPCG06F16/783H04N21/235H04N21/251H04N21/262H04N21/44222
Inventor 陈雨方晓东和幸福
Owner 北京击壤科技有限公司
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