User information management system based on cigarette two-dimension code

Abstract

The invention discloses a user information management system based on a cigarette two-dimension code. The user information management system based on the cigarette two-dimension code comprises a two-dimension code scanning access unit, a user information collection unit, a user query unit, an integral unit, an associated activity unit, a user access unit and a report unit; the two-dimension code scanning access unit serves as a port for scanning the two-dimension code for access and is used for obtaining authentication information of the two-dimension code; the user information collection unit collects information of registered users; the user query unit is used for inquiring related information of the registered users; the integral unit is used for dynamically configuring integral and adjusting integral rules; the associated activity unit is used for dynamically setting reward and promotion activity rules; the user access unit is used for providing an MINI-SITE connection access, and the users manage personal information; the report unit is used for statistical analysis of user consumption behavior data. According to the user information management system based on the cigarette two-dimension code, related information of products is obtained by scanning the two-dimension code, a customer access port is provided for connecting an enterprise private network, consumers are guided to register, obtain integrals and participate in awarding and promoting activities, user consumption behaviors are tracked, and therefore customer information is managed more effectively.

Description

technical field [0001] The invention relates to information security management technology, in particular to a user information management system based on cigarette two-dimensional codes. Background technique [0002] Existing cigarette coding is generally a barcode, which has a small number of digits and less information content. It generally marks the year of production, sales area code, etc., which is not unique, easy to be forged, and cannot be effectively used for authenticity identification. The two-dimensional code can represent a wealth of information, and is easy to use, especially with the popularity of mobile smart terminals, two-dimensional code scanning has become a widely used method. Some companies print a unique QR code on each product to realize product authenticity identification, but there is no QR code management system to effectively manage the entire QR code throughout the production and sales process . [0003] Due to the particularity of the tobacco...

AI Technical Summary

Problems solved by technology

[0003] Due to the particularity of the tobacco industry in terms of products, sales, and management, for example, the distribution center directly under the tobacco company generally delivers goods; there are few middleman levels, and there are characteristics of both retail and wholesale; due to the separation of industry and commerce, terminal visits It is difficult to aggregate the marketing functions of functions, brand and promotion in the terminal, which makes it more difficult to implement the integration of terminal brands, etc.

There is no way for enterprises to obtain immediate feedback and response from consumers for their promotion and marketing activities aimed at target consumers, and it is even more impossible to know the main middle and high-end consumers who consume their cigarette products, such as geography, social attributes, gender and age , income and consumption levels, etc., so that it is impossible to effectively design and promote comprehensive targeted brand marketing activities and sales strategies

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