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Method for displaying media data, equipment and system thereof

A technology for media data and display quantity, applied in the field of information processing, can solve the problems of low click-through rate of media data, reduce the display effect of displayed media data, etc., and achieve the effect of enhancing the display effect

Active Publication Date: 2015-09-02
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] This random selection method with equal probability selects media data from all media data. Although the total display times of each media data are guaranteed to be the same, if the current user is not the user group of the currently displayed media data, the current user does not Will be interested in the currently displayed media data, which makes the click rate of the media data lower and reduces the display effect of the displayed media data

Method used

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  • Method for displaying media data, equipment and system thereof
  • Method for displaying media data, equipment and system thereof
  • Method for displaying media data, equipment and system thereof

Examples

Experimental program
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Effect test

Embodiment 1

[0076] This embodiment provides a method for displaying media data, see figure 2 , the method flow provided by this embodiment is specifically as follows:

[0077] 201: Determine at least one piece of media data corresponding to the data display bit;

[0078] 202: Obtain estimated click information and estimated display information corresponding to each media data;

[0079] The estimated click information corresponding to the media data is used to describe the display effect of displaying the media data on the data display position, and the estimated display information corresponding to the media data is used to describe the display times of the media data displayed on all the data display positions.

[0080] Preferably, the data display position information corresponding to the data display position, user information and model files are acquired;

[0081] Apply the data display bit information corresponding to the data display bit, user information and each media data as p...

Embodiment 2

[0130] Embodiment two

[0131] This embodiment provides a method for displaying media data. For ease of description, this embodiment takes a device displaying media data as figure 1 Delivery server 101 in , the estimated device is figure 1 In the click-through rate estimation server 102, the real-time control device is figure 1 In the real-time control server 103, the data display positions are advertisement playback position A and advertisement playback position B, the media data corresponding to advertisement playback position A are advertisement A and advertisement B, and the media data corresponding to advertisement playback position B are advertisement C and advertisement D As an example, the method provided in this embodiment is illustrated in detail. see Figure 5 , the method flow provided by this embodiment is specifically as follows:

[0132] 501: The device displaying media data determines at least one piece of media data corresponding to the data display bit; ...

Embodiment 3

[0253] This embodiment provides a device for displaying media data, and the device is used to execute the method for displaying media data provided in Embodiment 1 or Embodiment 2 above, see Figure 8 , the device consists of:

[0254] A determining module 801, configured to determine at least one piece of media data corresponding to the data display bit;

[0255] The first acquiring module 802 is configured to acquire estimated click information corresponding to each media data determined by the determining module 801;

[0256] The second acquiring module 803 is configured to acquire estimated display information corresponding to each media data determined by the determining module 801;

[0257] A selection module 804, configured to select a piece of media data from all media data according to estimated click information and estimated display information corresponding to each media data;

[0258] The display module 805 is used to display the media data selected by the selec...

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Abstract

The present disclosure discloses a method, a device, and a system for displaying media data, which belong to the field of information processing technologies. The method includes: determining at least one piece of media data corresponding to a data display position; acquiring predicted click information and predicted display information corresponding to each piece of media data; and selecting one piece of media data from all the media data according to the predicted click information and the predicted display information corresponding to each piece of media data and displaying the selected media data on the data display position. In the present disclosure, by determining predicted click information and predicted display information corresponding to at least one piece of media data corresponding to a data display position, selecting one piece of media data from all the media data according to the predicted click information and the predicted display information corresponding to each piece of media data and displaying the selected media data on the data display position, a decrease in the click-through rate of the displayed media data due to that a current user is not interested in the media data displayed currently is prevented, and a display effect of the media data is enhanced.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method, device and system for displaying media data. Background technique [0002] Today, when information processing technology is widely used, various applications based on Internet technology are springing up one after another. As the number of users using a certain application continues to increase, the operator of the application will provide display media data in the application as a new marketing method, so as to increase the revenue brought by the application. For example, at least one data display position is added in the application, media data is selected from displayable media data, and the selected media data is displayed on the data display position. Since the benefits brought by displaying different media data are different, how to select media data for display, so that the displayed media data will not affect or hardly affect the user exp...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/254H04N21/258H04N21/472
CPCG06Q30/0269G06Q30/0246G06Q30/0255G06Q30/0277H04L67/535
Inventor 黄东波陈戈赵宏宇周朝剑
Owner TENCENT TECH (BEIJING) CO LTD
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